Jennifer Adams serves as director, enterprise solutions marketing, for Plantronics. In this role she directs strategic marketing for enterprise business products and solutions globally, including traditional office headset solutions, and unified communications and collaboration solutions. She also manages the Alliance Marketing team, which works with the company's major strategic alliance partners. Additionally, Jennifer leads research efforts pertaining to user segmentation and understanding how shifts in enterprise communications impacts end users as it applies to technology adoption and consumption across work styles.