George Liddle is head of market intelligence at 8x8, having joined the company in 2019. He leads the company’s efforts in analyzing customer segments and competitors’ offerings, to assist R&D and Sales in developing and delivering compelling UCaaS offerings.

George has over 25 years of experience in enterprise communications and IT, having begun his career in ROLM’s CBX Software Lab in the ‘80s. Prior to joining 8x8, George held a similar position at Unify / Atos. His background also includes varied marketing and consulting roles at HP, where he led market analytics for the PC & Printer BU. Based in Silicon Valley, George holds an MBA from the Amos Tuck School, Dartmouth College.