Sponsored By

WorkSpace Wednesday: Whither the Collaborative Culture?WorkSpace Wednesday: Whither the Collaborative Culture?

The latest in our look at content from our sister site, WorkSpace Connect

Beth Schultz

August 26, 2020

2 Min Read
Team selfie
Image: deagreez - stock.adobe.com

WFH all but monopolizes conversations around the workplace today, and that leads us to wonder: Can corporate culture survive the splintering effect of pervasive remote work?

 

This question is particularly relevant for us over at our sister site, WorkSpace Connect, given that we created the site to focus on the connected, collaborative workplace. Many companies have spent years building up their cultural identities around the idea of collaboration, knowing that facilitating off-the-cuff and formalized conversations among employees can lead to greater innovation, increased productivity, and other positive performance metrics.

 

As I explore in a recent WorkSpace Connect post, a culture of collaboration needs to be a cross-disciplinary effort. Yes, No Jitter readers, enterprise IT must absolutely be involved — but so too do HR and facilities/real estate. Creating a collaborative culture takes the convergence of thoughtful HR programs aimed at encouraging employee engagement with communications technology that enables collaborative work in office spaces that support such technology as well as foster positive, mindful experiences.

 

The good news, as I shared, is that corporate culture does seem to be surviving our grand WFH experience, pretty much intact. That’s what publisher Quartz and employee experience management firm Qualtrics discovered in a recent study of 2,100 adult workers in 11 countries, including the U.S. Among the respondents, 37% reported that their workplace culture had improved since the pandemic’s onset, with fewer than half of that (15%) saying culture declined. The remaining 48% indicated that they saw little change in company culture, as Quartz reported.

 

While its research was purely quantitative, Quartz/Qualtrics shared a few ideas about why people might be registering improved cultural experiences outside of the office. They include:

 

  • Increased productivity (more, but shorter meetings)

  • Improved corporate communications, which makes employees more connected

  • More “intimacy” — i.e., the outgrown hair-dos and makeshift home-office spaces lead to a greater understanding of and empathy for colleagues

 

Naturally, as Quartz/Qualtrics found, people that rated corporate culture positively pre-pandemic were more likely to report a cultural improvement during this WFH period — and likewise on the flip side. A negative pre-COVID cultural rating was likely to signal that the respondent would see a decline in culture during this time, they reported.

 

A lot of this is intuitive, but the data does provide some reassurance. Continuing to sponsor values like collaboration shouldn’t go to the wayside with WFH.

 

Visit us at WorkSpace Connect to see what else you missed!

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.