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WorkSpace Wednesday: Mind Over MeetingWorkSpace Wednesday: Mind Over Meeting

Figuring out how to meet smarter is the focus of many meeting tool providers, among them a startup called Hugo.

Beth Schultz

October 21, 2020

3 Min Read
Businessman dealing with meeting mania
Image: Nataliya Kalabina - stock.adobe.com

Meeting overload isn’t a new problem, but WFH has exacerbated the situation now that attending a meeting for most people only requires clicking to launch rather than getting up from a desk and moving to a conference room, whether down the hall or across the corporate campus. While once you might have begrudgingly trudged from one meeting to the next, today you might relish the thought of meeting in person — once or three dozen times a week.

 

I’ve been mulling over the meeting conundrum in a couple of blogs posted on our sister site, WorkSpace Connect. On the one hand, I wrote in “Meetings Got You Down?,” the virtual meetings that fill our WFH workdays allow us the opportunity to keep in touch with and “see” team members and external parties despite being physically separated. On the other hand, too many meetings can kill productivity on other projects while being highly unproductive — and of little value – themselves. And here’s another thing: Lots of people have a love-hate relationship with meetings.

 

Steven Rogelberg, a business professor and author of “The Surprise Science of Meetings,” spoke to the “folly of the remote meeting” in a podcast interview when his book published last year. As I shared in my WorkSpace Connect post, he said: “When we ask people, ‘What is the most dysfunctional meeting type?’ Everyone says, ‘remote meeting.’ Then we say to them, ‘What meeting type do you most prefer?’ They say, ‘remote meeting,’ because they can just blend into the background and multitask.” That’s just what every meeting host wants to hear.

 

Hard as it might be to admit, meetings are often a poor use, if not an utter waste, of time — if not for every meeting participant, then at least some of them. Figuring out how to meet smarter and reduce meeting fatigue is top of the agenda for any number of legacy and startup meeting software providers. On WorkSpace Connect, I introduced readers to Hugo, an example of the latter that came to market two years ago with meeting notes software aimed at addressing four longstanding problems with meetings:

 

  1. Everybody has to be in the same physical or virtual room and take their own notes

  2. Value dissipates as people drop out

  3. Action items often fall through the cracks

  4. Innovation in workflow is lacking

The meetings note tool that Hugo offers today is a hack implemented to solve its own problems relative to meetings, Chait said. The tool allows for centralized actionable notetaking, with notes then connected to work apps, he described. “We surface the insights at the right time and connect to all the other bits of software that you’re using to push all the actions and insights to everyone else,” he told me.

 

As I explain in my post, by “everyone else,” Chait means people who need to know what transpired during a meeting but don’t need to devote the time to attend it. Hugo, which has venture backing from the Slack Fund and Google’s AI-focused investment arm, espouses the idea that people can take control of the time spent in meetings by asking themselves this simple question before clicking “Accept” on a meeting invite: Do I need to go to the meeting for discussion, debate, or decision making?” If that’s a “no, no, no,” then you don’t need to be in the room. You can gain more value by spending your time productively and reviewing meeting notes asynchronously, say from within a team Slack channel.

 

Besides incorporating its ideas into the Hugo app, company cofounders have built up a culture around better meetings. For more on its approach to solving the meeting overload challenge internally, see my WorkSpace Connect post, “Meeting Mania: How to Get Control of Your Workday.”

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.