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Flex Spaces: Designing for 'Collectiveness'Flex Spaces: Designing for 'Collectiveness'

Future offices must account for lower occupancy while fostering engagement — and making everybody comfortable no matter how many or how few people are onsite.

Beth Schultz

November 10, 2020

3 Min Read
Flex Spaces: Designing for 'Collectiveness'

Here's an image you might want to keep in mind for post-pandemic office occupancy and design planning: senior citizens doing their morning laps around a deserted shopping mall. Can't you just picture the dreary emptiness and hear the ringing silence?

For Melissa Marsh, founder and executive director of PLASTARC, a social research, workplace innovation, and real estate strategy firm, this "seniors in the mall" experience is an object lesson in what not to do when designing offices for lower capacity. That's not the kind of experience that will compel workers to come into the office, she said in the latest in an ongoing series of conversations with WorkSpace Connect.

Organizations must think about why employees want to go back into the office, and those reasons have changed considerably with mass work from home (WFH). "People are saying, 'I'm going to the office for peace and quiet,' not, 'I'm going to the office for collaboration' — and that's the opposite of what they would have said six months ago."

For organizations that have designed offices around concepts like collaboration and engagement, thinking about what's next requires a "shift of scale," Marsh said. The question they must ask themselves is: If each person is only coming into the office two days a week, "then how do you create a sense of collective, and of everyone belonging?" The trick is designing flexibility into the office design, she added.

For example, many organizations are thinking about the all-hands day as needing to be part and parcel of the post-pandemic cultural experience, Marsh said. To achieve a sense of collectiveness, they might designate one day per month as a time when all employees need to come into the office. The all-hands day becomes an event that encourages engagement and adds vibrancy to the in-office workday — but, it is also a spatial problem to solve, she said. The challenge is: "How do we make a space that feels good at 20% occupancy and that feels good at 90% occupancy?"

Obviously, this isn't something that organizations can put in place at the moment with COVID-19 still rampant, but it is something they're planning for, Marsh said. "They're thinking through the domino effect of what happens when people are only coming in two days a week, what happens with this, this, and this. At the conclusion of that domino effect, they're saying, 'We're going to have half as many desks as we have had in the past, ... but in this new model we're also going to have big collective spaces and more lounge spaces to flex the work environment so that we can have days when [most of] the population is on-site all at once.'"

The "space purgatory" that organizations find themselves in today isn't going to be forever, Marsh emphasized. While some organizations are in a holding pattern and not doing anything net-new for now, she said, others are "building buildings and fitting out office spaces and signing leases." These are not decisions for the short term. "They're not planning for next year; they're planning for 2030."

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.