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Collaborative Communications: It's All About EmpowermentCollaborative Communications: It's All About Empowerment

There’s collaboration, and there’s communications. But what you really need is collaborative communications.

Neha Mirchandani

February 12, 2019

2 Min Read
RingCentral team

As No Jitter readers surely understand, communications and collaboration can be a competitive differentiator, enabling the agility their companies need to survive and, more importantly, thrive in today’s fast-paced economy.

Companies are best served when they give their users the ability to collaborate from within a single, unified platform. Consider the alternative: Users waste time toggling from one app to another (phone, chat, email, etc.), breaking the creative flow, slowing the overall process, and leaving them scrambling to put information into context -- time and time again.

An integrated platform that facilitates collaboration with workers both inside and outside the organization, on the other hand, breaks down workforce barriers that limit productivity, inhibit teamwork, and tamp down innovation. As I discussed in my previous post, “5 Considerations for Evaluating Your Next Communications Platform,” we call this collaborative communications. Users have the same delightful experience in how they communicate, collaborate, share content, and manage projects.

Collaborative communications has no boundaries.

This experience is across voice, video meetings, app integrations, and more, with team messaging at the core and device independence a given. Ultimately, collaborative communications is about allowing greater agility and productivity across a far-flung workforce leveraging an open and intelligent cloud-based conversational platform that supports integrations, chatbots, and artificial intelligence.

And collaboration communications doesn’t stop at the firewall. With an open, intelligent cloud-based conversational platform, you can support seamless collaborative experiences not only for internal teams but also for communications with customers and partners.

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As you consider the transformational impact for your enterprise, keep in mind these four identifying characteristics of collaborative communications:

  1. Consistent, rich, device-appropriate experience

  2. Messaging at the core, with the ability to transition seamlessly to voice, video, meetings, and other modes

  3. Open, intelligent, cloud-based platform

  4. Persistent conversation, content, and context

Are you ready to empower your company? Get the perspective you need at a glance in this infographic, “Power to the People: The Rise of Collaborative Communications.” Download now.

About the Author

Neha Mirchandani

As Vice President of Corporate Marketing at RingCentral, I bring over 20 years of experience in technology, SaaS, communications and collaboration marketing to lead our corporate marketing and brand strategy. At RingCentral, we empower people in companies of all sizes to spend less time on inefficient multi-app communication, and more time being productive and working the way they want. My focus is on positioning companies for growth, while protecting brand reputation and relationships.

I have expertise in storytelling, thought leadership, content marketing, and corporate communications for the B2B enterprise. My experience includes executive & employee communications, branding, events, customer marketing, and corporate culture.

I am a creative, passionate leader with a strategic mindset, inspired by great teams & leaders, amazing technology, and companies with a vision to change the world. I’ve written for CIO.com and other industry publications about how technology is changing the world of work, how to strategically leverage technology to empower collaboration, and how to streamline the utilization of apps and platforms to expedite growth.

As a working mom, I’m passionate about the ways that technology can create more efficient, more flexible, and more human-centric ways of working. Prior to RingCentral, I led Global Corporate Marketing at 8x8. Before that, I held multiple marketing leadership roles at Cisco Systems, Adobe Systems and several startups. I hold an MBA from the Narsee Monjee Institute of Management Studies.