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SpeechTek Virgins and Other MusingsSpeechTek Virgins and Other Musings

This year SpeechTek competed neither with VoiceCon San Francisco nor my annual trip to the Jersey Shore. Given my office location just 50 miles north of Manhattan, I took the opportunity to drive down to the Marriot Marquis on Monday to attend my first SpeechTek. I was not alone. The Grand Opening of the show floor Monday evening was wall to wall traffic.

Sheila McGee-Smith

August 21, 2008

2 Min Read
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This year SpeechTek competed neither with VoiceCon San Francisco nor my annual trip to the Jersey Shore. Given my office location just 50 miles north of Manhattan, I took the opportunity to drive down to the Marriot Marquis on Monday to attend my first SpeechTek. I was not alone. The Grand Opening of the show floor Monday evening was wall to wall traffic.

This year SpeechTek competed neither with VoiceCon San Francisco nor my annual trip to the Jersey Shore. Given my office location just 50 miles north of Manhattan, I took the opportunity to drive down to the Marriot Marquis on Monday to attend my first SpeechTek. I was not alone. The Grand Opening of the show floor Monday evening was wall to wall traffic.Strolling the aisles, I met a number of industry colleagues who also 'fessed up that this was their first SpeechTek event. One, industry analyst Aphrodite Brinsmead of Datamonitor, coined the term I've borrowed in my title, SpeechTek Virgins (SVs). Other SVs I chatted with in the exhibit hall included Wes Hadyn, President of Nuance's Enterprise Division and Debbie Thomas, director at TellMe/Microsoft.

What does the high traffic and number of newcomers say about speech? That it has slowly, and finally, become mainstream. And, as was true in the economic downturn in 2000-2001, speech technology is compelling now because its ROI is invariably a slam dunk, sometimes to the point of the unbelievable (e.g., less than 2 months.)

Other Musings:

* Nortel announced the Interactive Communications Portal. While a new solution, it's based on existing components in the Nortel portfolio, including the Media Application Server (MAS) from the MCS 5100 and version 2 of Nortel's Service Creation Environment. The hot news there is that version 2 is ready to support Nortel Contact Center 7.0 when it becomes available in March 2009, meaning ICP and CC 7.0 will have a common design tool.

* Genesys was demonstrating GVP 8 which brings together the software streams of GVP and the 2007 acquisition VoiceGenie.

* GetAbby (www.getabby.com) wins my personal award for most aggressive sales team in the booth. Wandering by, they managed to draw me into the booth, listen to their pitch and walk away with three pieces of literature (no mean feat given my penchant for soft copies of documents.) The name of the company comes from Abby, the Virtual Receptionist.

Finally, most unusual trash and trinket giveaway goes to MicroAutomation. Their logo luggage tag has a built-in motion detection that starts four blue neon lights flashing when moved. Supposedly it will make luggage easier to spot as it hits the baggage carousel.

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.