SIP Trunking for 2010SIP Trunking for 2010

Our virtual event will offer a recap of case studies and a perspective on where SIP Trunking stands at the end of 2009.

Tomorrow is our Virtual VoiceCon Event, "The Key Forces Driving Enterprise Communications in 2010," and when you talk trends for next year, you've got to talk SIP Trunking.The event's Webcast session on SIP Trunking is scheduled for 1 p.m. Eastern/10 a.m. Pacific time, and will feature presentations by Lawrence Byrd of Avaya and Holger Stotz of Siemens. By now, we've done a lot of sessions on SIP trunking, and they've all been well-attended by people who are very keen to start doing SIP trunking on an enterprise-wide scale, in hopes of capturing the promised cost savings, primarily--but also because they want to build a true SIP/IP architecture across their enterprise.

What's been sorely lacking in most of these presentations, and in discussion of SIP trunking generally, has been case studies. We did a Webinar earlier this year with Dimension Data, in which that consulting firm described, in great detail, its own SIP trunking implementation. And there are a few others out there, but not much.

I can't say that our Virtual VoiceCon SIP Trunking webinar has end users, but Lawrence Byrd is going to discuss a couple of case studies from Avaya.

The first case study features the city of Newark, NJ, which consolidated non-emergency citizen services on a SIP trunking service from Verizon. Lawrence will explain how the city not only saved money by consolidating the trunks, but also was able to unify management and improve service by consolidating reporting data and analyzing the resulting data.

Lawrence's other case study is identified only as a "Major Conumer Service Provider" that was able to deploy SIP-based contact center applications across its enterprise. Avaya identified not just network routing/cost benefits, but also the ability to roll out new applications enterprise-wide much more quickly.

SIP Trunking is also one of the trends that Fred Knight and I will discuss in the virtual event's closing session, "5 Technology Trends to Watch in 2010." For that session, we've pulled together a kind of "Best of VoiceCon" presentation that features slides and data from our awesome presenters, bloggers and colleagues, hoping to give you a taste of what VoiceCon has brought you in the past few months about 5 critical issues: Cloud Communications; Virtualization; CEBP/UC; Mobility; SIP Trunking.

The emphasis from our SIP Trunking experts has been helping you actually realize the savings from SIP Trunking--and make no mistake, what our audience really seems to care about right now is the savings. There are lots of pitfalls along the way to achieving these savings, however, and we'll recap those during our closing session.

I hope you'll join us for the virtual event.Our virtual event will offer a recap of case studies and a perspective on where SIP Trunking stands at the end of 2009.