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SIP Station, Interactive Intelligence's Latest InnovationSIP Station, Interactive Intelligence's Latest Innovation

It uses a softphone interface but has its own chipset so that when the PC's CPU is churning to open an application, this won't cause audio degradation.

Sheila McGee-Smith

November 16, 2009

2 Min Read
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It uses a softphone interface but has its own chipset so that when the PC's CPU is churning to open an application, this won't cause audio degradation.

Today Interactive Intelligence unveiled a new kind of communications device with a straightforward name, Interaction SIP Station. At VoiceCon San Francisco I had an opportunity to sit down with Interactive Intelligence SVP of Worldwide Marketing, Joe Staples, and not only hear about SIP Station but see one (the device was being conveniently carried around by Joe in his briefcase--not often that a tech vendor can do that!).SIP Station is designed to replace the need for a desk phone for agents working in a softphone/PC environment. Probably the most important thing it does is deliver high quality audio. There is a dedicated chip set in the unit for audio which means that the PC's CPU churning to open an application won't cause audio degradation.

Another important attribute? The SIP Station saves money. With a MSRP of $49 (typical discounting applies), it's easily just 25% of the cost of even the cheapest SIP telephone. It also saves desk real estate. I'd venture to say that most agent workspaces don't match the size, or lack of clutter, seen in the photo below. Even a little bit smaller helps and the SIP station is about a quarter of the size of most phones typically seen in contact centers.

Like the latest IP phones, SIP Station uses power over Ethernet, meaning the level of fault tolerance of the network accrues to the device. Like a SIP phone, if the server it is attached to goes down--in this case the CIC server--the device automatically re-registers to the backup CIC server.

The pictures highlight some of the other features and capabilities Joe discussed. In the picture, notice that there is a light in the middle of the device. This is a multi-function LED (it can blink, flutter, etc.) The button on the left, with a red exclamation point, is an emergency button. It can be programmed to dial out to 911, or to any designated security or first responder point.

As sexy as a platform for enterprise social networking? Clearly not. But I hazard to say with SIP Station scheduled to start shipping this quarter, Interactive Intelligence will see more booked revenue in 2010 from it than others will see from fancy collaboration software that will likely still be in beta release most of the year.It uses a softphone interface but has its own chipset so that when the PC's CPU is churning to open an application, this won't cause audio degradation.

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.