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Pre Can No Longer Masquerade as an iPhonePre Can No Longer Masquerade as an iPhone

When are these guys at Apple going to figure out that you're not making any friends target-bombing people's electronics?

Michael Finneran

July 17, 2009

2 Min Read
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When are these guys at Apple going to figure out that you're not making any friends target-bombing people's electronics?

Palm has just learned the risks involved in trying to pull one over on Apple. One of the interesting features of their recently released Pre smartphone was that it could fake iTunes on your desktop into thinking is was a real iPhone and synch with it just like the real item. In the most recent iTunes update (8.2.1), Apple has incorporated a device authentication mechanism that can distinguish genuine iPhones from imposters. Pre users now have to resort to less elegant ways to get their music onto their Pre.I'm no fan of vendors selling products with self-serving hooks in them, and the mobility space is rife with them, but in this case the blame may fall on Palm. You've got to know what you're dealing with in Apple. Remember back in 2007, they had an iPhone update that "bricked" (i.e. turned into a doorstop) any unlocked or "jail broken" iPhone; "jail break" is a great choice of words there. They actually killed their own customer's device for messing around with it. You think they're going to be any friendlier to Palm?

Apple has done a great job at integrating all of the elements of the music experience from buying, to organizing and listening, in the combined iPod/iPhone/iTunes agglomeration. However, as iPhone only works on AT&T's network (at least for now), how far do they want to go in controlling their customers' lives?

Palm made a major boo-boo in developing what is essentially an iTunes hack and then advertising it as a feature, but can't we work this out like adults? Charge them! Obviously this isn't a technology issue, and any allusions to a potential security compromise is a fig leaf if ever there was one. Okay Jobs, you've got a good trick- license it. When are these guys going to figure out that you're not making any friends target-bombing people's electronics?When are these guys at Apple going to figure out that you're not making any friends target-bombing people's electronics?

About the Author

Michael Finneran

Michael F. Finneran, is Principal at dBrn Associates, Inc., a full-service advisory firm specializing in wireless and mobility. With over 40-years experience in networking, Mr. Finneran has become a recognized expert in the field and has assisted clients in a wide range of project assignments spanning service selection, product research, policy development, purchase analysis, and security/technology assessment. The practice addresses both an industry analyst role with vendors as well as serving as a consultant to end users, a combination that provides an in-depth perspective on the industry.

His expertise spans the full range of wireless technologies including Wi-Fi, 3G/4G/5G Cellular and IoT network services as well as fixed wireless, satellite, RFID and Land Mobile Radio (LMR)/first responder communications. Along with a deep understanding of the technical challenges, he also assists clients with the business aspects of mobility including mobile security, policy and vendor comparisons. Michael has provided assistance to carriers, equipment manufacturers, investment firms, and end users in a variety of industry and government verticals. He recently led the technical evaluation for one of the largest cellular contracts in the U.S.

As a byproduct of his consulting assignments, Michael has become a fixture within the industry. He has appeared at hundreds of trade shows and industry conferences, and helps plan the Mobility sessions at Enterprise Connect. Since his first piece in 1980, he has published over 1,000 articles in NoJitter, BCStrategies, InformationWeek, Computerworld, Channel Partners and Business Communications Review, the print predecessor to No Jitter.

Mr. Finneran has conducted over 2,000 seminars on networking topics in the U.S. and around the world, and was an Adjunct Professor in the Graduate Telecommunications Program at Pace University. Along with his technical credentials, Michael holds a Masters Degree in Management from the J. L. Kellogg Graduate School of Management at Northwestern University.