Sponsored By

Mobile UC on Display at VoiceConMobile UC on Display at VoiceCon

In the end, what is most interesting is whether the vendors are treating mobility as a core capability or simply "window dressing."

Michael Finneran

October 28, 2009

3 Min Read
No Jitter logo in a gray background | No Jitter

In the end, what is most interesting is whether the vendors are treating mobility as a core capability or simply "window dressing."

Mobility will once again be a major topic at VoiceCon next week with several sessions dealing with both technology and acceptance. The highlight will be a multi-vendor panel comparing nine different mobile UC offerings. Over the years we have covered the mobile UC topic in a number of ways, but this year we're taking a different tack. We're doing a vendor panel modeled on Marty Parker's ever popular "Comparing UC Options and Vendors-Who's Offering What?"To set the stage, I put together a mock RFP using the same basic organization Marty uses for his session (2,000 employees, with a headquarters, two regional offices, 24 branch offices, etc.). The difference is that I beefed up the mobility requirements. The requirements specify both local and wide area mobile users with a mix of BlackBerry and Windows Mobile smartphones.

The key to the challenge is that we didn't dictate the technical solution; we simply described the requirements and left it up to the vendors to decide how to address them. To make the exercise more realistic, we provided prices for the cellular voice and data services and required that the proposals identify the cost of the network services as well as the equipment involved. Clearly the requirement for mixed and local mobility encourages the use of Wi-Fi as an alternative to cellular, but those that "take the bait" will have to explain how they will placate Blackberry users who would have to give up their prized mobile devices in a dual-mode or Wi-Fi only environment.

The exercise was designed to provide the widest possible range of alternatives. Virtually all of the vendors support cellular-only mobile UC solutions and most partner with someone who offers dual mode Wi-Fi cellular and voice over Wi-Fi (VoWi-Fi) as well. However, we identified T-Mobile as the cellular provider at most sites making dual mode Unlicensed Mobile Access (UMA) an alternative dual mode solution. We also identified Sprint as the carrier at the headquarters location, though no one included Sprint's Mobile Integration FMC service as part of their proposal.

The responses came in a few weeks back, and while I won't declare a winner here (or identify which vendors didn't have the confidence in their offerings to even participate), I was amazed by the variety of the proposals. What was abundantly clear was that the strategy of shifting cellular calls to Wi-Fi generated enormous savings. In most cases, the cellular savings were sufficient to pay for new handsets for every local and wide area mobile user. The big question we'll have for them is: if this solution can save money in an environment where cost savings are key, why isn't it selling?

The vendors also demonstrated vastly different pricing philosophies for their mobility offerings. In some cases there was essentially no charge for the mobility feature while in others required servers and additional seat licenses for the mobile capability. In the end, what is most interesting is whether the vendors are treating mobility as a core capability or simply "window dressing."

For those who will be attending the show, the panel will be at 8:00 AM Wednesday, November 4. Be prepared for a session that will finally get the vendors to move beyond "demonstration projects" to something mobile users can actually implement.In the end, what is most interesting is whether the vendors are treating mobility as a core capability or simply "window dressing."

About the Author

Michael Finneran

Michael F. Finneran, is Principal at dBrn Associates, Inc., a full-service advisory firm specializing in wireless and mobility. With over 40-years experience in networking, Mr. Finneran has become a recognized expert in the field and has assisted clients in a wide range of project assignments spanning service selection, product research, policy development, purchase analysis, and security/technology assessment. The practice addresses both an industry analyst role with vendors as well as serving as a consultant to end users, a combination that provides an in-depth perspective on the industry.

His expertise spans the full range of wireless technologies including Wi-Fi, 3G/4G/5G Cellular and IoT network services as well as fixed wireless, satellite, RFID and Land Mobile Radio (LMR)/first responder communications. Along with a deep understanding of the technical challenges, he also assists clients with the business aspects of mobility including mobile security, policy and vendor comparisons. Michael has provided assistance to carriers, equipment manufacturers, investment firms, and end users in a variety of industry and government verticals. He recently led the technical evaluation for one of the largest cellular contracts in the U.S.

As a byproduct of his consulting assignments, Michael has become a fixture within the industry. He has appeared at hundreds of trade shows and industry conferences, and helps plan the Mobility sessions at Enterprise Connect. Since his first piece in 1980, he has published over 1,000 articles in NoJitter, BCStrategies, InformationWeek, Computerworld, Channel Partners and Business Communications Review, the print predecessor to No Jitter.

Mr. Finneran has conducted over 2,000 seminars on networking topics in the U.S. and around the world, and was an Adjunct Professor in the Graduate Telecommunications Program at Pace University. Along with his technical credentials, Michael holds a Masters Degree in Management from the J. L. Kellogg Graduate School of Management at Northwestern University.