Sponsored By

Favorable Prognosis in Troubled TimesFavorable Prognosis in Troubled Times

The Australia- based monitoring and diagnostics vendor boasts record profits, and looks to the challenges of the new technology trends.

Eric Krapf

November 2, 2009

2 Min Read
No Jitter logo in a gray background | No Jitter

The Australia- based monitoring and diagnostics vendor boasts record profits, and looks to the challenges of the new technology trends.

I got a chance to sit down this afternoon with Brian Smits, director of marketing, Americas at Integrated Research, i.e., the Prognosis company, and he told me, among other noteworthy things, that IR/Prognosis has had a great year--sales are "way up" and profits hit a record when the company closed its fiscal year at the end of June.Why is diagnostics and monitoring suddenly the place to go to make money in this business? Brian Smits said, "Wat I keep hearing is 'visibility and control.' Everybody at this conference wants visibility and control over their enterprise."

Another factor may be, ironically, the slowing of large-scale voice system rollouts due to the slow economy. "They're still working on the rollouts of the systems they've already bought," Smits said.

Ironically, one of Prognosis's traditionally strong verticals, financial services, has remained a source of revenue despite--or maybe because of--the turmoil in that sector. Smits explained that with banks consolidating, they're having to meld infrastructures that include a little bit of all vendors' gear--"they have everything in house," Smits said. So Prognosis's ability to work with Cisco, Nortel, Microsoft and Avaya systems makes it a good choice for these enterprises. One credit card company saved $1 million by consolidating its tool set with Prognosis, according to Smits.

Besides the good financial news, Prognosis is also starting to look toward the monitoring and diagnostic side of some of the new technology trends that are emerging around voice. Its extensibility via APIs allows Prognosis to monitor integrations of applications with communications systems--so when you finally do that Communications Enabled Business Process (CEBP) integration and need to actually report on its performance, Prognosis may be able to help you do that. Likewise for performance of communications systems running as SaaS/cloud-based systems.

Network management always seems to be the afterthought in IT, so enterprises, which are admittedly a long way from really implementing CEBP or cloud at any scale, are probably even farther from thinking about how to monitor and manage performance. But assuming those trends take off, it'll become an issue.The Australia- based monitoring and diagnostics vendor boasts record profits, and looks to the challenges of the new technology trends.

About the Author

Eric Krapf

Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the enterprise communications industry. He has been Enterprise Connect.s Program Co-Chair for over a decade. He is also publisher of No Jitter, the Enterprise Connect community.s daily news and analysis website.
 

Eric served as editor of No Jitter from its founding in 2007 until taking over as publisher in 2015. From 1996 to 2004, Eric was managing editor of Business Communications Review (BCR) magazine, and from 2004 to 2007, he was the magazine's editor. BCR was a highly respected journal of the business technology and communications industry.
 

Before coming to BCR, he was managing editor and senior editor of America's Network magazine, covering the public telecommunications industry. Prior to working in high-tech journalism, he was a reporter and editor at newspapers in Connecticut and Texas.