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No Jitter has been following this breaking story since early this morning, specifically Eric Krapf and Allan Sulkin. I'll now add my perspective fueled by an interview today with Siemens Enterprise Communications Chief Operating Officer Thomas Zimmermann. One of the goals articulated by Siemens since the beginning of its quest to find a partner for its enterprise business two years ago was to strengthen Siemens' market position in North America. How will the joint venture with The Gores Group achieve that?

Sheila McGee-Smith

July 29, 2008

3 Min Read
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No Jitter has been following this breaking story since early this morning, specifically Eric Krapf and Allan Sulkin. I'll now add my perspective fueled by an interview today with Siemens Enterprise Communications Chief Operating Officer Thomas Zimmermann. One of the goals articulated by Siemens since the beginning of its quest to find a partner for its enterprise business two years ago was to strengthen Siemens' market position in North America. How will the joint venture with The Gores Group achieve that?

No Jitter has been following this breaking story since early this morning, specifically Eric Krapf and Allan Sulkin. I'll now add my perspective fueled by an interview today with Siemens Enterprise Communications Chief Operating Officer Thomas Zimmermann.

One of the goals articulated by Siemens since the beginning of its quest to find a partner for its enterprise business two years ago was to strengthen Siemens' market position in North America. How will the joint venture with The Gores Group achieve that?According to Zimmermann that goal will be at least partially met by leveraging the existing Enterasys sales force and distribution channels to sell Siemens Enterprise Communications solutions. That said, one of the planned uses of the €350 million fund that has been established by Siemens and Gores is to further that objective, by investing in North America go-to-market initiatives - perhaps additional acquisitions - to "fix North America."

The agreement calls for The Gores Group to hold a 51 percent share and Siemens AG 49 percent of the joint venture. This is in contrast to the Siemens Nokia deal two years ago, which is a 50-50 JV. We asked Zimmermann about the significance of this.

Zimmermann said that the 51/49 arrangement reflects the preferences of the current Siemens AG management team (which has changed since the Nokia deal was struck). The 49 percent share communicates Siemens' clear desire to be a minority stakeholder in the venture.

Less obvious from the press announcement, however, is an additional safeguard that is part of the agreement. Siemens will have two of the five seats on the joint venture's board but will also have so-called Super Majority rights. Super Majority refers to the need for a two-thirds majority, instead of a simple majority, for a decision to be ratified. This ensures that on strategic issues Gores could not win every vote with a simple majority.

As part of its contribution to the joint venture The Gores Group is contributing two of its portfolio companies, security networking firm Enterasys and contact center application vendor SER Solutions. Zimmermann says that for the time being these will continue to run as separate entities. Clearly the next two months, until the planned completion of the deal, will be used to decide how the three companies can/will be spun together strategically.

Decisions on which existing Siemens executives will remain, and in what role, are also expected to be announced as the deal gets closer to being finalized, expected before the end of the Siemens fiscal year, September 30th. While a Gores executive, Mark Stone, will act as chairman of the joint venture and interim CEO, internal and external candidates are being interviewed for the post of permanent CEO.

The bottom line for existing and prospective customers is positive. Existing products will continue to be supported and new products will continue to be developed. What will be interesting to watch is how quickly Gores can turn Siemens Enterprise to profitability - a goal that has eluded some lately...

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.