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WorkSpace Wednesday: Modeling Your Office ReturnWorkSpace Wednesday: Modeling Your Office Return

Connected, collaborative workspaces are just as important as ever — and here’s one way of ensuring a fair return-to-office strategy.

Beth Schultz

September 9, 2020

3 Min Read
Image illustrating modeling, data, algorithms
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“People are going to come back to their senses.”

 

Such was the (hopeful) message I took away from a recent conversation with Michael Colacino, president of SquareFoot, a tech-based commercial real estate brokerage. SquareFoot caught my eye for its development of a model for use in figuring out how best to allocate office space for employees coming back to the corporate workplace, and I wanted to learn more for our sister site, WorkSpace Connect.

 

As I explained in a recent WorkSpace Connect post about SquareFoot’s algorithm, what Colacino meant in stating that people are going to “come back to their senses” is that at some point the primary focus around employee experience will shift from health and safety today, back to facilitating communications and collaboration.

 

He put it this way: “A lot of people have kind of lost sight that what we thought was important in September of last year is still really important today, in spite of everything that we’ve seen with COVID.”

 

And what we thought was important in September 2019 was building connected, collaborative workspaces (the very reason we launched our WorkSpace Connect community site). Six months in, and especially with kids across the country attending school virtually, the shiny veneer of WFH is wearing thin — and that means companies have to get smarter about what they do with their offices.

 

Initially for its own purposes but also with an eye on client use, SquareFoot found the answer in an internally developed algorithm that it uses as the basis for determining who works in the office and when. SquareFoot asked team leaders to rate the importance of four factors on a scale of zero to three, with zero being of no importance to three being of critical importance in getting the job done. The factors are:

 

  1. Amenities, including conference rooms and shared software licenses

  2. Commutation and transportation to the office

  3. Collaboration — meaning, how much in-person face-to-face communication an individual requires to do their job vs. how much they can do remotely

  4. Professional development, or onboarding, training, and accountability

 

The algorithm spit out a weighted average matrix, which provides guidance on which teams most need office access and how often. Employees must request time in an office via a scheduling system that allots space based on that data, biasing in favor of those who rate highest in need. They get first dibs, so to speak.

 

SquareFoot has put other measures in place, too, like requiring employees to work through a COVID-19 checker and verify health status before being allowed to schedule time in the office. And, because this is an algorithm, SquareFoot can tune the parameters over time, adding in factors like productivity, Colacino said. But for now, it’s a workable solution to a difficult problem of trying to find a fair way to allow employees back into newly limited-capacity offices.

 

The algorithm works because it takes the personal decision out of the situation, he added. “It’s just a tool.”

 

Visit WorkSpace Connect for more details on how SquareFoot’s algorithm works, plus additional ideas about returning to our connected, collaborative workspaces. Suggested reading:

 

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.