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Polycom Continues Boosting User ExperiencePolycom Continues Boosting User Experience

With three new releases, the company once again shows its commitment to putting user experience on the front burner.

Zeus Kerravala

September 2, 2015

2 Min Read
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With three new releases, the company once again shows its commitment to putting user experience on the front burner.

Polycom has long been known for delivering unparalleled levels of audio and video quality -- one reason why the star-shaped Polycom speakerphone is a de facto standard in conference rooms today. Unfortunately, usability, like with much of the rest of enterprise communications, has lagged.

Historically, I could sum up the usability of most of these products in a single word: "Meh." If you're not familiar with that term, then this description should help clarify: It's something that my teen kids seem to use whenever I ask their opinions. For example, the answer to "How was school today?" is typically "Meh."

In Googling the word, I found out that "meh" means "uninspiring or unexceptional" -- so, yes, a perfect descriptor for the usability of Polycom products over time. For Polycom, product quality has long earned a big thumbs up, but usability a "meh."

But of late, as I pointed out in a No Jitter post earlier this year, the company got religion and has begun focusing on human factors, user experience, and ease of use. Each recent release not only has been about product innovations, but also about user-experience improvements aimed at making those offerings usable by average workers and not just the smart folks in Polycom's labs.

Polycom today announced three new solutions that continue its shift from engineering-led to user experience-led backed by great technology. They are:

As an industry watcher, it's good to see the vendors in the UC space focusing on making products easy to use. This market has been filled with terrific innovation over the past decade and a half but adoption has been light -- partially because most workers won't use stuff if doing so requires an engineering degree. This set of innovations and products are proof points that Polycom continues to walk the "easy to use" walk.

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About the Author

Zeus Kerravala

Zeus Kerravala is the founder and principal analyst with ZK Research.

Kerravala provides a mix of tactical advice to help his clients in the current business climate and long term strategic advice. Kerravala provides research and advice to the following constituents: End user IT and network managers, vendors of IT hardware, software and services and the financial community looking to invest in the companies that he covers.

Kerravala does research through a mix of end user and channel interviews, surveys of IT buyers, investor interviews as well as briefings from the IT vendor community. This gives Kerravala a 360 degree view of the technologies he covers from buyers of technology, investors, resellers and manufacturers.

Kerravala uses the traditional on line and email distribution channel for the research but heavily augments opinion and insight through social media including LinkedIn, Facebook, Twitter and Blogs. Kerravala is also heavily quoted in business press and the technology press and is a regular speaker at events such as Interop and Enterprise Connect.

Prior to ZK Research, Zeus Kerravala spent 10 years as an analyst at Yankee Group. He joined Yankee Group in March of 2001 as a Director and left Yankee Group as a Senior Vice President and Distinguished Research Fellow, the firm's most senior research analyst. Before Yankee Group, Kerravala had a number of technical roles including a senior technical position at Greenwich Technology Partners (GTP). Prior to GTP, Kerravala had numerous internal IT positions including VP of IT and Deputy CIO of Ferris, Baker Watts and Senior Project Manager at Alex. Brown and Sons, Inc.

Kerravala holds a Bachelor of Science in Physics and Mathematics from the University of Victoria in British Columbia, Canada.