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5 Reasons For Adding A Centralized Session Manager For UC5 Reasons For Adding A Centralized Session Manager For UC

As reliance on the PBX fades, centralized session managers provide a critical role, UC expert Brent Kelly explained in an Enterprise Connect/No Jitter webinar.

Beth Schultz

October 24, 2014

6 Min Read
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As reliance on the PBX fades, centralized session managers provide a critical role, UC expert Brent Kelly explained in an Enterprise Connect/No Jitter webinar.

Not so long ago, if your company had a PBX, then you'd take it as a given that all your dial plans, call routing, and session control happened there--never mind all the complexity that came along with doing so. But moving those functions away from the PBX may emerge as a rising global trend among large companies with distributed and multivendor communications environments.

That was the message from Brent Kelly, principal analyst at technology consulting firm KelCor, to attendees of this week's Oracle-sponsored Enterprise Connect/NoJitter webinar, "Smoothing the Bumps in a Multivendor UC Network" (available now for listening on demand).

Rather than bogging down the PBX and creating a crazy patchwork of connectivity, a growing number of organizations are now considering a centralized session manager for handling all that heavy lifting instead, according to Kelly.

"It's not for everybody," he said, though he added that the use of a centralized session manager is likely to come into play more and more in the UC space over the next, say, five years.

The concept isn't new, to be sure. As Kelly pointed out, big UC vendors like Avaya, Cisco and Unify all offer session managers. But heterogeneity within the communications environment--say Cisco voice on one side and Microsoft Lync IM/presence on the other- is creating a new imperative, Kelly said.

"What you really want to be able to do is deploy what makes most sense for your business and not have to worry about this idea of session control and call routing and all the issues when you have a multivendor communications environment," he said.

Here's how this class of products work. When an inbound voice call comes into the centralized session manager, it triggers an Active Directory lookup to see where the user is homed. If that person is using the Cisco Unified Communications Manager, say, that's where the call would ring. Likewise if the person is a Lync user, the centralized session controller would send the signaling and media down to the Microsoft client, Kelly described.

Centralized session managers provide a number of advantages, he said. They include these five:

  1. Seamless heterogeneity: If the voice guys want to boost the Cisco infrastructure and investment and the apps guys want to get more use out of Lync, including video conferencing and voice, then nobody has to go home mad. With a centralized session controller, everybody can live in harmony with ease of call routing and call control among the different vendors' systems, Kelly said.

  2. Increased flexibility: Centralized session controllers typically have SIP registrar capabilities, and so they can register third-party softphone clients or other SIP devices. This is beneficial, say, for organizations that are moving away from buying traditional desk phones in favor of softphones. "This gets them into the dialing plan and then you don't have to pay a PBX license for a second or third device, and so forth," he said.

    The same is true for third-party softphone capabilities on mobile phones, Kelly added. They simply register directly in with the centralized session controller.

  3. Cost savings and/or avoidance: Organizations can connect analog devices--fax machines, door openers, alarms and such--to a centralized session controller rather than into the PBX. That's useful, Kelly said, because by moving such devices off of the PBX--"they're never going to join a conferencing call, after all"--an organization can avoid associated licensing fees.

  4. Enhanced mobility: PBX functionality can be overkill for some mobile users. Kelly suggested removing such users from your PBX license as the softphone mobile clients can register with the centralized session manager, as mentioned. "This is a great solution for people who are 100% mobile--and if you already have some sort of UC client trunk improvised, this isn't going to increasing your trunking costs. It'll be exactly the same."

  5. Operational efficiency: Local dial plans remain resident on the local PBX, but calls outside the local area get routed to the centralized session manager for routing. Enterprise communications managers need not worry about complex programming any longer. The same goes for least cost routing rules, Kelly added. "Local changes...aren't going to impact what's happening with the least cost routing and a global dial plan." And, from the user perspective, all that's required when traveling is remembering the same four-or five-digit dialing as always.

  • Seamless heterogeneity: If the voice guys want to boost the Cisco infrastructure and investment and the apps guys want to get more use out of Lync, including video conferencing and voice, then nobody has to go home mad. With a centralized session controller, everybody can live in harmony with ease of call routing and call control among the different vendors' systems, Kelly said.

  • Increased flexibility: Centralized session controllers typically have SIP registrar capabilities, and so they can register third-party softphone clients or other SIP devices. This is beneficial, say, for organizations that are moving away from buying traditional desk phones in favor of softphones. "This gets them into the dialing plan and then you don't have to pay a PBX license for a second or third device, and so forth," he said.

    The same is true for third-party softphone capabilities on mobile phones, Kelly added. They simply register directly in with the centralized session controller.

The same is true for third-party softphone capabilities on mobile phones, Kelly added. They simply register directly in with the centralized session controller.

  • Cost savings and/or avoidance: Organizations can connect analog devices--fax machines, door openers, alarms and such--to a centralized session controller rather than into the PBX. That's useful, Kelly said, because by moving such devices off of the PBX--"they're never going to join a conferencing call, after all"--an organization can avoid associated licensing fees.

  • Enhanced mobility: PBX functionality can be overkill for some mobile users. Kelly suggested removing such users from your PBX license as the softphone mobile clients can register with the centralized session manager, as mentioned. "This is a great solution for people who are 100% mobile--and if you already have some sort of UC client trunk improvised, this isn't going to increasing your trunking costs. It'll be exactly the same."

  • Operational efficiency: Local dial plans remain resident on the local PBX, but calls outside the local area get routed to the centralized session manager for routing. Enterprise communications managers need not worry about complex programming any longer. The same goes for least cost routing rules, Kelly added. "Local changes...aren't going to impact what's happening with the least cost routing and a global dial plan." And, from the user perspective, all that's required when traveling is remembering the same four-or five-digit dialing as always.

If you're interested in learning more, tune in to "Smoothing the Bumps in a Multivendor UC Network" now. And let's discuss this trend. Are you considering this type of product for your communications infrastructure? What are your hoped-for benefits...top concerns? Share below!

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.