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Top Contact Center Stories of 2016Top Contact Center Stories of 2016

Digital transformation meets customer experience

Sheila McGee-Smith

January 3, 2017

12 Slides
Top Contact Center Stories of 2016

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The big contact center story of 2015 was the customer journey, understanding that handling customer queries one interaction at a time without regard to context was a thing of the past. In 2016, it became increasingly clear that tracking a customer's journey needs to be part of a broader corporate imperative to coordinate marketing, selling, service, and customer care. As each of these business functions reinvent themselves for a digital world, the impact of technologies like analytics, artificial intelligence, and the Internet of Things will be felt across all of these processes.

Digital transformation meets customer experience

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.