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Top Contact Center Stories of 2016Top Contact Center Stories of 2016
Digital transformation meets customer experience
Sheila McGee-Smith
January 3, 2017
12 Slides
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The big contact center story of 2015 was the customer journey, understanding that handling customer queries one interaction at a time without regard to context was a thing of the past. In 2016, it became increasingly clear that tracking a customer's journey needs to be part of a broader corporate imperative to coordinate marketing, selling, service, and customer care. As each of these business functions reinvent themselves for a digital world, the impact of technologies like analytics, artificial intelligence, and the Internet of Things will be felt across all of these processes.
Digital transformation meets customer experience