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Collaboration and a Glimpse at Cisco Unified Communication Manager 8.0Collaboration and a Glimpse at Cisco Unified Communication Manager 8.0

A capability is being built into Cisco's CUCM will enable presence and other data sharing between trusted companies, such as partners and customers.

Sheila McGee-Smith

December 11, 2008

3 Min Read
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A capability is being built into Cisco's CUCM will enable presence and other data sharing between trusted companies, such as partners and customers.

Yesterday Zeus Kerravala posted a story about CEO John Chambers' presentation at this week's C-Scape conference in San Jose. I'm going to dive down one level and write about one of the breakout sessions titled Collaboration: Cisco Unified Communications. The session was led by SVP of the Voice Technology Group, Barry O'Sullivan. Understanding that above all analysts love a good technology update, Barry--with a little help from his CTO Joe Burton--talked about and demonstrated a couple of capabilities scheduled for the next release of Cisco Unified Communications Manager (Cisco UCM.)First a word on the title of the session. I was frankly confused after the last Cisco event I attended, Cisco's UC Summit in San Diego last September. I thought that the new emphasis on collaboration was supplanting the notion of unified communications for Cisco and that Cisco was attempting to differentiate their message by saying that UC was irrelevant and collaboration the new game in town.

Turns out that for Cisco collaboration is the combination of three technologies: Unified Communications (everything that falls under the Voice Technology Group, including CUCM, contact center, MeetingPlace, etc.), Video (TelePresence) and Web 2.0 (for Cisco this mainly means WebEx). The big vision is for the on-premises components and the on-demand capabilities to be able to share a set of services, such as call control, presence and location, routing and queuing, etc.

A discussion with Cisco's VP of Market Development Collaboration Rick McConnell helped me clarify this still further. Like infinity, the vision of all services being available on-premises and on-demand may be approached but never achieved. Some collaboration capabilities (as defined by Cisco as UC, Video and Web 2.0) are better supplied either on-prem or on-demand and a third subset can be supported realistically in either realm. It's that last group where most of the work is being done, e.g., combining WebEx and MeetingPlace conferencing capabilities.

All of which brings me to one of the CUCM 8.0 features that was discussed, Business to Business Unified Communications. O'Sullivan explained that a capability is being built into CUCM will enable presence and other data sharing between trusted companies, such as partners and customers.

As explained and demoed, Business to Business UC seems relatively simple. A call is placed from the trusted partner to a user on CUCM. CUCM checks its directory to see if the caller location is on the list. If so, presence info is allowed to flow between the two locations. What might this mean? One example is that a customer calling into a MeetingPlace conference call would be able to see presence and have their presence seen by the usually proprietary conferencing tool.

What I like most about the capability is its apparent simplicity. Call once, be authenticated and added to the directory and going forward the connection is seamless. The walls of the gardens may soon be coming down.A capability is being built into Cisco's CUCM will enable presence and other data sharing between trusted companies, such as partners and customers.

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.