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Top Contact Center Stories of 2015Top Contact Center Stories of 2015

The contact center is increasingly about the journey.

Sheila McGee-Smith

January 4, 2016

13 Slides
Top Contact Center Stories of 2015

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When customers call into contact centers today, they're increasingly doing so only after trying other steps to solve their problems or get answers to their questions. They have likely tried addressing their needs via some kind of self-service initiative -- searching for information on a company's website, using Web chat, or sending email requests. They may also have reached out on social media or tried using mobile applications. In 2015, the importance of these non-voice channels became clearer than ever. And solution providers and customers are scrambling to create offers and deploy applications that match this reality.

The contact center is increasingly about the journey.

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.