Enterprise Connect 2019: Voices from the Exhibit FloorEnterprise Connect 2019: Voices from the Exhibit Floor

With more contact center exhibitors, sessions, speakers—and buzz— than ever before, Enterprise Connect 2019 brought many opportunities to celebrate, deconstruct, and debate the benefits of the cloud. Yet, despite the energy, momentum, and promise of the cloud, Aberdeen reported that in 2018 two-thirds of contact centers were still on premises. So, for those who have not yet made the move, as well as those that have already migrated, the questions is: Why?

To help get to the heart of the answer, we surveyed 100 U.S.- and Canada-based contact center leaders from this year’s Enterprise Connect 2019 exhibit floor and asked them:

Here’s what we learned:

What best describes the status of you contact center’s move to the cloud?

Of those surveyed, 27% said they are already using the cloud (14%) or a move to the cloud is in process (13%). Anecdotally, several contact center leaders we spoke to at Enterprise Connect, who had fully migrated to the cloud, were considering expanded, next-generation cloud-based contact center solutions from their existing vendors or considering new vendors.

Sixty-four percent of attendees said they are planning a move to the cloud (27%) or exploring cloud options (37%). Only 8% of the attendees we surveyed said they were not considering a move to the cloud.

What do you consider the greatest benefit to moving to the cloud?

The number one benefit named by 39% of the survey respondents is scalability. Speed of implementation is the primary benefit to migrating to the cloud for 29% of those surveyed.

What do you consider the biggest barrier to the cloud?

Despite the benefits of moving to the cloud, many contact centers have concerns about the migration, which can delay or prevent it. Disruption was named as a barrier to cloud adoption by 29% of our survey respondents, more than any other factor.

Interestingly, cost/budget was named as a barrier to moving to the cloud by 25% of our survey’s respondents. Yet, conversely, cost savings are considered the greatest benefit to moving to the cloud for 17% of respondents.

What can we learn from the survey results?

So, what can we learn from our Enterprise Connect survey? Cloud-based contact center solutions deliver clear benefits, but the timing and approach to a migration requires serious consideration of your specific needs and goals. If your organization is struggling to achieve results in any area where the cloud delivers benefits, weigh the barriers that have kept you from making the move against the full benefits of migration.

If you’d like to take a closer look at how Serenova’s solutions can positively impact your contact center, contact us for a demo.