At Cisco, Collaboration is the Buzzword du JourAt Cisco, Collaboration is the Buzzword du Jour
"Communications & Collaboration" ought to replace the hackneyed term "Unified Communications," because it far better describes how people interact and work with each other.
November 5, 2009
"Communications & Collaboration" ought to replace the hackneyed term "Unified Communications," because it far better describes how people interact and work with each other.
As I prepare to return to San Francisco next week to attend a major Cisco announcement shindig I wish to share these words from John Chambers, Chairman/CEO, Cisco Systems, on the topic of collaboration:
We believe that collaboration is driving the next wave of business growth, innovation and productivity. The future of work is changing and organizations are looking for new ways to address their challenges. There are four key trends that are critical to customers that are driving collaboration--consumerization of IT, global value chain, worker mobility and information overload. Cisco is delivering on these experiences to transform the way we collaborate with real-time voice and video interactions, as we enter new markets in this area.
As much as it is about video, our intention to acquire Tandberg is also about the integration of video into the broader $30 billion-plus market for collaboration. By acquiring Tandberg and extending our video endpoint product line, we hope to grow business interest in video as part of how enterprises communicate internally and between businesses.
As much as it is about video, our intention to acquire Tandberg is also about the integration of video into the broader $30 billion-plus market for collaboration. By acquiring Tandberg and extending our video endpoint product line, we hope to grow business interest in video as part of how enterprises communicate internally and between businesses.
Collaboration appears to be the new buzzword of choice in the Cisco world. For example, Cisco's technical briefing newsletter on Unified Communication has been renamed using the term Collaboration. I am sure that Collaboration will be up front and center (as well as in the background and sides) during next week's launch session. I personally would like to see the term "Communications & Collaboration" replace the hackneyed term "Unified Communications," because it far better describes how people interact and work with each other to achieve goals and objectives. We communicate and collaborate, we don't unify.
Stay tuned to No Jitter for my feature article on next week's Cisco launch. I promise that the UC term will be absent from the text (except if part of an offer name). Some very interesting new Cisco offers are sure to be introduced.
And for the few million fans of the Universal NBC sitcom 30 Rock, watch for tonight's prominent Cisco product placement of TelePresence. TelePresence is so easy to use even a sitcom character played by Alec Baldwin can use it."Communications & Collaboration" ought to replace the hackneyed term "Unified Communications," because it far better describes how people interact and work with each other.
