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Tracking the Evolution of Genesys' KateTracking the Evolution of Genesys' Kate

Sheila McGee-Smith

June 16, 2019

10 Slides
Meet Kate opening slide

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“Meet Kate. Kate is unique. She is not your average girl. She is genuine in everything she does. Her loyalty is phenomenal and you never have to doubt her. Kate’s kindness inspires others to do good things. Kate is not weak though. She is a strong independent girl who can get herself through anything she sets her mind to. She is hilarious! Sometimes she has a dry sense of humor and other times she just knows how to make people laugh. :) Kate has been told by many that her advice changes the way they look at life. Kate has a very bubbly personality that makes anyone comfortable talking with her. She is able to learn quickly and apply. Kate has many good personality traits but she is not self-conceited. As a matter of fact, she has some downers too. Sometimes Kate can be a little too sarcastic. That can offend some people, but she apologizes. She also has a tendency to procrastinate from time to time. But she still manages to get everything done.” This is the backstory for Kate, the intelligent virtual assistant Genesys CMO Merijn te Booij first described in May 2017. The Ask Kate intelligent virtual assistant deployed to support conference attendees using the mobile application at last week’s Genesys Xperience19 event is fulfilling this initial promise. But Kate’s path has been a journey, just as it is for customers when they seek to purchase a product or solve a problem.

From concept to platform to generally available intelligent virtual assistant

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.