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The 1,2,3 of ABWThe 1,2,3 of ABW

So long as companies lay out the right types of spaces with the policies and technology to back up their use, they should be well-positioned for activity-based working.

Beth Schultz

September 2, 2021

3 Min Read
The 1,2,3 of ABW

Even as the Delta variant's spread throws return-to-office plans into a state of flux, one thing seems a certainty for many workplaces: The days of the fixed desk are done.

That's to say, any doubts about the activity-based working (ABW) office concept that's been floating around for the last several years have necessarily dissipated for any company considering a future hybrid mix of in-office and remote work at scale. A one-to-one ratio between employee and desk might have made sense in the pre-COVID days when offices tended to be 40% to 50% occupied on any given day, but not when the daily occupancy rate might typically be closer to 20%.

With the ABW model, an office comprises a diverse mix of areas set up for different types of activities, and employees have the flexibility of working in whichever area best suits their needs of the moment. "Depending on whether your next hour of work will entail a sensitive phone call, a group discussion, or some focused writing, you could choose between heading to a private phone booth, a cafe-type meeting area, or a standing desk," wrote real-estate strategy firm PLASTARC, a longtime ABW advocate, in a January 2017 article.

Now, as always, approaching ABW requires thinking about the physical space, of course, but technology and people/policy, too, Melissa Marsh, founder and executive director of PLASTARC, said. She elaborated:

Space — Diversity is paramount, to the point PLASTARC made in that 2017 article noted above. The short and sweet of it is, "There's no sense in having activity-based working if there are no different spaces to go to based on activities."

Technology — In many cases, the office space employees return to will be a shadow, square footage wise, of its former self. This reduced footprint, combined with the new ABW model, will make some employees uneasy about their days in the office. Implementing a room or space booking system is one good way make people feel more comfortable and confident that the space they need while in the office will be available for them, Marsh said. "While that kind of technology isn't a requirement for ABW, it is becoming increasingly important," she added.

People/policy — Likewise, workplace leaders need to make people comfortable enough to use all of the various activity spaces, Marsh said. This they can accomplish through formal communications and informal communications. For example, "if a senior leader uses a soft seating or lounge area, through their own behavior they're endorsing the use of that space," she explained. "That's a really important component" for ABW acceptance, she added.

Fortunately, many employees have already needed to empty out their desks and take home all the personal trappings that once made their workspaces their own, thus lowering the barrier of entry on ABW, Marsh said. "Now," she added, "a lot of companies have the advantage — even if they haven't gotten new furniture — of having a clean slate, so to speak, because they don't have a lifetime of personally stored items at every single workstation."

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.