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Space Confusion: Is That a Huddle Space or a Hive?Space Confusion: Is That a Huddle Space or a Hive?

Understanding how best to utilize workspaces can be confused by differences in terminology.

Beth Schultz

March 10, 2020

3 Min Read
Space Confusion: Is That a Huddle Space or a Hive?

If you're a Facilities/Real Estate professional, chances are you know all about the living office concept office furniture maker Herman Miller proposes or the recommendations from architecture firm Gensler has to incorporate work-focused amenities in an office design. But if you're an IT professional, these ideas may mean nothing to you, whereas the notion of the huddle room strikes a chord.

But aren't they all essentially the same thing wrapped in different, discipline-specific descriptors?

Yes, more or less, in that these ideas all speak to the overarching goal of enabling activity-based work so that individuals can achieve their best. This isn't a new strategy, but one that's been evolving over the last decade or so as organizations look to optimize workspaces in shrinking footprints, says Nic Milani, an executive director at AV automation and integration company Crestron and former head of Herman Miller's technology strategy. Assigning unique spaces to activity-based work has resulted from those efforts, he says. "It's basically saying, 'Don't do a one-size-fits-all design.' Give employees variety and choice and they'll go find their own spaces to work throughout the day -- and they'll be more productive and happier as a result."

The net result, Milani adds, is an explosion of space types. And with furniture makers, design firms, and tech providers all using unique languages as they set about to differentiate their offerings, "the end customers are left trying to decode it all," he says.

A design firm, for example, might offer Facilities/Real Estate a playbook featuring dozens of different types of spaces for activity-based work. IT, on the other hand, has a much more granular view of spaces: small, medium, large... huddle, meeting room, conference room, boardroom, he says. "It's hard for customers to rectify that," he says. So, is that a huddle space or a hive?

Again, this isn't new — nor does it represent any sort of fundamental change, Milani says. Rather, he explains, "it's that the marketplace is maturing, and we're starting to realize and learn the complexities of it."

For Crestron, this realization has led to a recent partnership with video room system provider Logitech — the aim being to ease the complexities associated with outfitting spaces with videoconferencing gear, room control systems, and scheduling software... and easing management of it all, Milani says.

This isn't just about providing meeting participants with a one-touch-to-join experience or platform consistency room to room. "We also have to consider the facilities side of things and the complexities [and sheer magnitude] of spaces in which these types of technologies need to go," Milani says. "The tech world has no clue what's going on in the furniture world. And the person that pays the price is the end user who walks into the space."

Until everybody starts working together, he concludes, "I'll always be able to walk into almost any facility anywhere in the world and within five minutes, I bet, be able to find a room and point out at least three things that are screwed up."

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.