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Come One, Come All to the Meeting Room of the FutureCome One, Come All to the Meeting Room of the Future

Tomorrow's in-office, video-enabled conference rooms must support a seamless mishmash of services and equipment.

Beth Schultz

January 6, 2022

2 Min Read
Come One, Come All to the Meeting Room of the Future

Faster than imaginable, enterprise use of cloud-delivered video meeting services has gone from next to nil to nonstop—evidenced in the market's 96% year-over-year growth, as Prachi Nema, a principal analyst for enterprise communications with IT research firm Omdia, shared during the latest episode of the firm's Digital Workplace Sessions video series.

We have the mass exodus from the office to working from home to thank for this accelerated adoption, of course. That's to say, deciding on a video meeting service had largely been tactical in nature. Now it's time to think more strategically, Nema said.

Workplace strategists now must think strategically about the collaborative meeting services in use within their enterprises from the perspective of this prolonged period of working from home and — ultimately, it seems — a mixed workweek of time spent in-office and at home. Now's the time for businesses to recognize that they must make strategic decisions about what to adopt for the long term, keeping in mind workforce productivity and employee wellbeing, Nema said.

And, as Nema's colleague, Adam Holtby, pointed out, whatever the solution might be, it must allow employees to make the office-to-home-and-back-again transition as smoothly as possible. That's going to take enabling a real balance between the video meeting services everybody has grown so comfortable using during this period of working from home and the often-formidable video equipment scattered throughout conference rooms back in the office, Nema said.

What does that mean? As Nema further explained during the Digital Workplace Sessions video chat, employees must be able to use whatever collaborative meeting service they're most comfortable with from whatever video gear sits in a conference room. And this shouldn't be a kludge but rather an optimized solution — i.e., no problem to use Zoom's service on a Microsoft Teams Room video system, for example.

Nema calls this sort of conference room a multiservice room with multipurpose devices. Click on the player below for more details.

This article originally published on September 08, 2021 (click here for the original article). 

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.