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Zoom Headed for IPOZoom Headed for IPO

Cloud-native, video-first provider seeks to parlay growth into public offering.

Beth Schultz

March 24, 2019

3 Min Read
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Zoom Video Communications wrapped up last week with formal notice of its intent to go public, using the Nasdaq ticker symbol “ZM” and seeking to raise some $100 million, as specified in a registration statement filed with the U.S. Securities and Exchange Commission on Friday, March 22.

The much-anticipated move came just two days after Zoom CIO Harry Moseley shared the company’s vision in a fireside chat at Enterprise Connect 2019. The question around video meetings isn’t one about desktop vs. huddle room, Moseley shared. “It’s about connecting with people. It’s about leveling that playing field. It’s from mobile to the boardroom, and everything in between. It’s about being able to communicate one to one, and one to a million from any device, anytime, anywhere.”

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Productivity, efficiency, and ease of use are the company’s development guideposts, as evidenced in the handful of enhancements and hardware partnerships Zoom announced at Enterprise Connect for its Zoom Phone, Zoom Room, and Zoom Meetings products. These include real-time transcription, which Moseley called out on stage as a differentiator for Zoom today.

Since launching in 2011, Zoom has emerged as a cloud-native go-to provider of video conferencing for business meetings, a fierce competitor to products such as Cisco’s Webex Meetings and Microsoft Skype for Business. Founder and CEO Eric Yuan comes from a Webex heritage, having worked there as an engineer before Cisco acquired the company in 2007.

In its Form S-1 registration statement, Zoom pointed to the failure of legacy communications systems to adequately address the requirements of a modern workforce. “Legacy communication tools have been ineffective due to substandard technology, expensive deployments, complicated interfaces and aging, proprietary architectures,” the company stated. “This dynamic has resulted in organizations deploying disparate and siloed technologies to address each of the various ways in which people communicate, including video, voice, email, chat and content sharing. These disparate technologies are difficult for employees to adopt and navigate and cumbersome and expensive for IT to support and manage.”

In contrast, Zoom’s filing states, the company’s cloud-native, video-first platform “just works,” enabling Zoom to turn viral adoption into paid accounts. As evidence, it shared that of its 344 customers that spent more than $100,000 in the fiscal year ended Jan. 31, 55% started with at least one free host prior to subscribing. These customers contributed 30% of revenue during that period, Zoom reported.

What’s more, Zoom continued, annual revenue has shown steady upward growth over the past three years, ending at $60.8 million for the fiscal year ended Jan. 31, 2017, $151.5 million for FY2018, and $330.5 million for FY2019. Additionally, the company reports a net income of $7.6 million for the most recent fiscal year --a profitable position that eludes many tech companies at the time of their IPOs.

In rationalizing its belief in its continued growth potential, Zoom wrote that once companies formalize on Zoom video, “they tend to greatly expand their use of video throughout their organizations. As a result, we expect that use of our platform will significantly increase the penetration of video communications across a broad range of customer types and use cases. We believe that all of today’s knowledge workers could benefit from our platform’s ability to connect people through frictionless video, voice, chat and content sharing.”

In previous No Jitter interviews, CEO Yuan has discussed the importance of establishing a culture of happiness at the company – something he has said not only benefits employees but also customers. The company spoke to the importance of that in its registration statement, as well: “Or culture of delivering happiness drives our mission, vision and values and is fundamental to everything we do at Zoom.”

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.