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Vidyo Releases VP9 Codec for Real-Time VideoVidyo Releases VP9 Codec for Real-Time Video

Builds on legacy of innovation in video conferencing

Beth Schultz

October 17, 2017

3 Min Read
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Vidyo continues to advance the state of the art in video collaboration with today's release of a VP9 codec optimized for real-time video.

Vidyo focused this ground-up VP9 implementation on optimizing mobile performance, Ben Pinkerton, the company's director of product marketing, told No Jitter in a briefing.

No stranger to video codec development, Vidyo is already known for the work it has done with Google to add scalability to the open-source VP9 codec that's become part of the WebRTC standard. However, as Pinkerton noted, that development effort had a broad audience -- "the YouTube use case, streaming video, one-way broadcast" -- in mind. Subsequently, Vidyo has realized that real-time, two-way video interactions require different optimizations than streaming applications, he added.

Starting from scratch, Vidyo set out to tackle development of an implementation catered to the real-time use case. Its VP9 implementation reduces CPU utilization to such a degree that the video codec gets double the battery life on mobile devices, Pinkerton said. "So on mobile devices ... now you're able to have a video call for longer, and it doesn't eat up your battery like the other version of the codec does."

Of course, this VP9 implementation fully supports the spatial and temporal scalability Vidyo finessed as part of the earlier video codec implementation, Pinkerton said. And it tightly integrates with Vidyo's core routing architecture so all the same error resiliency, reliability, and adaptability it has established with its H.264 Scalable Video Coding (SVC) carries forward, he added.

Vidyo will be releasing the VP9 codec as part of its VidyoCloud video conferencing services, with first availability in the Vidyo.io communications platform as a service introduced earlier this year. Developers using Vidyo.io today will have access to the new VP9 codec. Availability in other VidyoCloud services will follow over time, Pinkerton said.

Within Vidyo.io, the new VP9 implementation will become the default video codec, able to negotiate with others down the line if there are any disparities in capabilities at the endpoints, Pinkerton said.

Compatibility with WebRTC is a nonissue, he added. WebRTC-compatible browsers such as Google Chrome will be able to accept and decode video streams output by Vidyo's VP9 codec. "So, if you're on a mobile device, you can still interact with somebody who is in a WebRTC session, communicating without any sort of transcoding or translation needed in the middle."

The introduction of its own VP9 implementation is but one more example of the innovation Vidyo has brought to the video conferencing market, Pinkerton said. "We didn't just develop SVC several years ago and then stop," he added, noting that the company holds more than 170 patents to date.

"Vidyo's history of invention has fundamentally changed the landscape of the video conferencing market," said Mark Winther, VP of worldwide telecommunications, at IDC, in a prepared statement. Referencing the scalable VP9 extension mentioned above, he added, "Vidyo's VP9 implementation will continue to validate the standard, and produce more resilient video streams and an unmatched face-to-face experience."

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About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.