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Early Thoughts on Avaya's Choice of Kevin KennedyEarly Thoughts on Avaya's Choice of Kevin Kennedy

There are a number of interesting attributes that jump out of a quick perusal of Kevin Kennedy's background:

Sheila McGee-Smith

October 30, 2008

2 Min Read
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There are a number of interesting attributes that jump out of a quick perusal of Kevin Kennedy's background:

There are a number of interesting attributes that jump out of a quick perusal of Kevin Kennedy's background:* For a company that continues to struggle with a culture divided between "old timers," e.g., those that remember their Bell System NCS date (net credit service) and "newbies," those brought in more recently with a software and/or data focus, Kennedy would appear to be a perfect choice. With 17 years of Bell Labs in his bio he has both the background and credibility to manage the old timers to new greatness. His past 15 years or so, at Cisco and JDS Uniphase, give him the data side.

* FOG Status. While likely not a requirement of the job, Friend of Giancarlo status likely didn't hurt Kennedy either. It's not just that the two executives overlapped during their time at Cisco, they came up the ranks together. They started at Cisco within six months of one another and in August 1998 were both named SVPs on the same day.

* Turnaround Experience: Kennedy's most recent experience, at JDS U, prepares him for a challenge. In the four years before he arrived, revenues at JDS U had dropped 88 percent, from $4.1 billion to half a billion and losing money. Fiscal year 2008 revenues were back up to $1.5 billion, profitably.

While the scenario at Avaya is not as dismal as one at JDS U when Kennedy took over, certainly the folks at Silver Lake and TPG would love to see a three-fold increase in revenues. We'll see.

* Irish: With Irish-born Barry O'Sullivan and Jim O'Neill running respectively Voice Technology business at Cisco and Siemens Enterprise Networks, it would appear that Irish execs are the choice du jour for both publicly-traded and privately-held firms. We at McGee-Smith Analytics will continue to watch this particular trend closely.

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.