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Baby Boomers, Healthcare and Unified CommunicationsBaby Boomers, Healthcare and Unified Communications

The healthcare industry is about to be bombarded by Baby Boomers. We're accustomed to using technology to facilitate communications. The system that exists has been supporting Depression-era technophobes. As a Baby Boomer, I find myself increasingly engaged with the healthcare system. Nothing in particular is wrong but like an aging automobile there are more things to check and service as the miles add up. As a communications industry professional, I find myself increasingly frustrated by the IT infrastructure of healthcare in this country. It sometimes seems the only technology that the industry has embraced is the IVR.

Sheila McGee-Smith

January 18, 2008

2 Min Read
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The healthcare industry is about to be bombarded by Baby Boomers. We're accustomed to using technology to facilitate communications. The system that exists has been supporting Depression-era technophobes. As a Baby Boomer, I find myself increasingly engaged with the healthcare system. Nothing in particular is wrong but like an aging automobile there are more things to check and service as the miles add up. As a communications industry professional, I find myself increasingly frustrated by the IT infrastructure of healthcare in this country. It sometimes seems the only technology that the industry has embraced is the IVR.

The healthcare industry is about to be bombarded by Baby Boomers. We're accustomed to using technology to facilitate communications. The system that exists has been supporting Depression-era technophobes.

As a Baby Boomer, I find myself increasingly engaged with the healthcare system. Nothing in particular is wrong but like an aging automobile there are more things to check and service as the miles add up. As a communications industry professional, I find myself increasingly frustrated by the IT infrastructure of healthcare in this country. It sometimes seems the only technology that the industry has embraced is the IVR.Every medical office, no matter how small, has a multi-level tree menu the goal of which is to get you to leave a message. Want to make an appointment? Leave a message. Want to get test results? Leave a message. Want to speak to a doctor? That's not even a choice. Keep in mind that the message you leave will only rarely be returned, so you'll find yourself engaged with the same IVR tree the next day.

Once you have made an appointment, the form filling begins. You arrive and are handed a sheath of papers to fill out. You find that most of the forms request the same profile information, over and over again. If you're sent to a specialist, more repetitious forms. What do they do with all this paper? Twenty years ago, we all had file drawers full of Pentaflex folders. Today we have 100 Gig hard drives that contain 10 times as much information. When will healthcare move to a more electronic file-keeping system? I'd love to just carry around a jump drive instead of spending twenty minutes filling out forms at every stop.

Once you've had some tests, the cycle starts again, trying to get the results. Would it be so hard for someone to email the results? I'm not asking for real time or anything, just within a couple of days or so. And trying to get a doctor to call you is near impossible - couldn't they spend a little time each day answering emails?

Some vendors talk about sophisticated healthcare solutions using mega bandwidth TelePresence systems to allow experts to be anywhere. I'd rather we start small. Like assigning email addresses to primary care physicians.

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.