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Avaya Boards the VMware TrainAvaya Boards the VMware Train

After originally basing its virtualization play on open-source Xen systems, Avaya makes the shift to VMWare with a turnkey package of storage, virtualization, and communications/networking.

Sheila McGee-Smith

August 27, 2012

2 Min Read
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After originally basing its virtualization play on open-source Xen systems, Avaya makes the shift to VMWare with a turnkey package of storage, virtualization, and communications/networking.

In October 2009 Allan Sulkin wrote on No Jitter about the Avaya Aura System Platform "...using standards-based virtualization technology for real-time communications. Avaya claims that virtualization will be the de facto method for deploying its future applications offerings." Turns out that the Avaya statement was a bit wrong and a lot right.

Avaya Aura System Platform's "standards-based" virtualization was based on Xen Hypervisor, an open source solution for server virtualization. A consulting member of Avaya's technical staff at the time (who left in June 2011) offered this quote for a Xen.org case study: "The open source Xen hypervisor is stable enough and performs well enough to be the basis of our Avaya Aura System Platform."

Three years later, it is increasingly true that virtualization has become the de facto method for deploying real-time communications applications. In its recently released annual financials, Cisco's data center business was up 90% over the previous year, with UCS orders up 58%. But the "de facto standard" is VMware, not Xen Hypervisor.

It seems fitting that Avaya is righting its virtualization course by unveiling Avaya Collaboration Pods, a set of turnkey virtualization-based solutions, at VMWare's annual event, VMWorld. (In the press release, Avaya describes "Avaya Collaboration Pods" as a codename; they told industry analysts last week that the branding may change as the solution gets closer to general availability.)

Avaya Collaboration Pods will consist (in 4Q12) of: storage arrays from EMC; VMware vCenter and VMware View virtualization products from VMware; and networking, management, communications applications plus integration from Avaya--all "finely-tuned for the performance requirements of collaboration and other real-time applications." The first two Collaboration Pods announced are for Aura (think Communications Manager) and VDI (virtual desktop infrastructure).

What I like most about the announcement is a recognition by Avaya that the best way for them to position their data networking portfolio is to emphasize how well it works with the company's application portfolio. This graphic below was used by Avaya to portray how networks used to be the dog that wagged the application tail, and that the situation is reversing. And fine-tuning its network gear to optimally run Avaya communications applications is bound to be a more effective way for the company to move networking gear.

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.