Sponsored By

AT&T's Move into Starbucks BeginsAT&T's Move into Starbucks Begins

Well it appears that AT&T's takeover of the Starbucks Wi-Fi Hot Spot service has begun. I had made reference to this in a post titled Wireless Pricing Factors: Leverage and Convenience back in February regarding new mobile service pricing. The big story was not that AT&T was taking over the 7000+ Starbucks Hot Spots, but rather that Internet access was now going to be free (at least for 2 hours per day) for anyone with a Starbucks card that had been used in the past 30 days.

Michael Finneran

April 17, 2008

1 Min Read
No Jitter logo in a gray background | No Jitter

Well it appears that AT&T's takeover of the Starbucks Wi-Fi Hot Spot service has begun. I had made reference to this in a post titled Wireless Pricing Factors: Leverage and Convenience back in February regarding new mobile service pricing. The big story was not that AT&T was taking over the 7000+ Starbucks Hot Spots, but rather that Internet access was now going to be free (at least for 2 hours per day) for anyone with a Starbucks card that had been used in the past 30 days.

Well it appears that AT&T's takeover of the Starbucks Wi-Fi Hot Spot service has begun. I had made reference to this in a post titled Wireless Pricing Factors: Leverage and Convenience back in February regarding new mobile service pricing. The big story was not that AT&T was taking over the 7000+ Starbucks Hot Spots, but rather that Internet access was now going to be free (at least for 2 hours per day) for anyone with a Starbucks card that had been used in the past 30 days.I got a note from one Alan Weinkrantz who blogs at 3screens.net. It appears he visited his local Starbucks at 5321 Broadway Road in San Antonio, TX, and found an AT&T crew busily installing their access point. From schmoozing with the installers, Alan determined that this was AT&T's first Starbucks conversion in the country.

He was also able to get on line for free as an SBC Global Email customer, but from his description, it was unclear how the "Free for Starbucks Card Holder" deal might work.

It is clear that a new day is dawning.

About the Author

Michael Finneran

Michael F. Finneran, is Principal at dBrn Associates, Inc., a full-service advisory firm specializing in wireless and mobility. With over 40-years experience in networking, Mr. Finneran has become a recognized expert in the field and has assisted clients in a wide range of project assignments spanning service selection, product research, policy development, purchase analysis, and security/technology assessment. The practice addresses both an industry analyst role with vendors as well as serving as a consultant to end users, a combination that provides an in-depth perspective on the industry.

His expertise spans the full range of wireless technologies including Wi-Fi, 3G/4G/5G Cellular and IoT network services as well as fixed wireless, satellite, RFID and Land Mobile Radio (LMR)/first responder communications. Along with a deep understanding of the technical challenges, he also assists clients with the business aspects of mobility including mobile security, policy and vendor comparisons. Michael has provided assistance to carriers, equipment manufacturers, investment firms, and end users in a variety of industry and government verticals. He recently led the technical evaluation for one of the largest cellular contracts in the U.S.

As a byproduct of his consulting assignments, Michael has become a fixture within the industry. He has appeared at hundreds of trade shows and industry conferences, and helps plan the Mobility sessions at Enterprise Connect. Since his first piece in 1980, he has published over 1,000 articles in NoJitter, BCStrategies, InformationWeek, Computerworld, Channel Partners and Business Communications Review, the print predecessor to No Jitter.

Mr. Finneran has conducted over 2,000 seminars on networking topics in the U.S. and around the world, and was an Adjunct Professor in the Graduate Telecommunications Program at Pace University. Along with his technical credentials, Michael holds a Masters Degree in Management from the J. L. Kellogg Graduate School of Management at Northwestern University.