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The Rise of the Public Collaboration Network: Part 2The Rise of the Public Collaboration Network: Part 2

With Facebook's announcement of Skype-powered video chat, the race intensifies.

Kevin Kieller

July 6, 2011

2 Min Read
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With Facebook's announcement of Skype-powered video chat, the race intensifies.

As was reported in the Wall Street Journal, today Facebook launched video chat powered by Skype.

As I wrote in my original article, The Rise of the Public Collaboration Network, this type of functionality where millions of people can communicate and collaborate without using the PSTN is giving rise to a new and improved network--the PCN.

With this announcement, I have updated the table below which is my attempt to track the leaders in this race:

Only yesterday I wrote, "Facebook has lots of numbers and it is available on virtually every device and platform; however, it currently offers the fewest communication modalities." Well, one day later, add video (which of course includes voice) to the list. And add 250 million users to the count! (To be fair, the statistics page I used to derive my table did show 500 million active users just days ago. Today it shows 750 million.)

It should be noted that currently the Facebook video chat service is one-to-one but Facebook is already hinting it may be expanded to support group video chat in the future. Also note that video chat is not currently available on mobile devices.

So how will this announcement impact the Microsoft column? That is unclear. With Microsoft's acquisition of Skype and the Microsoft partial ownership in Facebook, do Facebook users chatting using Skype technology drive more "PCN points" for Microsoft? Could we soon see federation between Skype, Facebook, Messenger, Office 365 and Xbox users?

It is hard to say, but in no way is today's Facebook announcement good news for Google.

With all the changes a day can make, what I wrote only yesterday rings even more true...

No matter who is ahead or behind at present, the rise of the PCN is likely to be a marathon as opposed to a sprint. The starter's pistol has fired and the race is on.

About the Author

Kevin Kieller

Kevin Kieller is a globally recognized Unified Communications, Collaboration and technology analyst, strategist, and implementation leader. He is part analyst and part consultant, which ensures he understands both the "big picture" and the real-world realities.

Kevin and the team he created helps organizations select and successfully implement leading collaboration, communication and cloud technologies, focusing on delivering positive business outcomes. He helps vendors generate awareness and demand, position their products, often leveraging his unique understanding of the Microsoft ecosystem.

Kevin leads the elite BC Strategies Expert group and is part of the No Jitter technical analyst team where he covers Microsoft Teams, Copilot, UC, Collaboration, and AI for productivity. He presents regularly at Enterprise Connect and keynotes many other events focused on technology effectiveness.

He has led the development of many technology strategies for medium and large organizations, served as Bell Canada's lead UC strategist, developed new practice offerings for Softchoice, and advised hardware and software companies interested in expanding within, or competing against, the Microsoft ecosystem.

Kevin is comfortable interfacing at both the most senior (CxO) levels and getting "his hands dirty" helping technical teams.

Kevin has conceived, designed and overseen the development of software products and cloud-based services in the business, educational and recreational areas which have been used by millions of people in over 17 countries worldwide. A long time ago he created an award-winning game for the Commodore 64 and ever since has been committed to delivering business value through technology.