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Before we put the final nail on the coffin of 2007, I'd like to re-visit Cisco's C-Scape analyst conference held in mid-December. One of the main tent sessions was titled "Software, Software, Software." I remember thinking at the time, "What a great title for a blog entry."

Sheila McGee-Smith

January 7, 2008

3 Min Read
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Before we put the final nail on the coffin of 2007, I'd like to re-visit Cisco's C-Scape analyst conference held in mid-December. One of the main tent sessions was titled "Software, Software, Software." I remember thinking at the time, "What a great title for a blog entry."

Before we put the final nail on the coffin of 2007, I'd like to re-visit Cisco's C-Scape analyst conference held in mid-December. One of the main tent sessions was titled "Software, Software, Software." I remember thinking at the time, "What a great title for a blog entry."Having made a quick perusal of the web, it seems no one else has addressed this particular angle from C-Scape in detail. Many of the stories, e.g., from Jon Arnold, have focused on TelePresence and the use of video. This is understandable given that the two-day session opened with Cisco CEO John Chambers conducting a 45-minute TelePresence with a CIO from Proctor & Gamble in Cincinnati, a professor from the Sloan School at MIT in Cambridge and the controller of the future media and technology group from the BBC in London.

While video is obviously important to Cisco (would that everyone would create the network infrastructure to support wideband video in Cisco-built rooms), for me the Software, Software, Software session contained fascinating data points on how Cisco may choose to compete with Microsoft in the coming years.

As I mentioned in an earlier post, Don Proctor, who until mid-2007 had responsibility for Cisco's Voice Technology Group, now heads an organization called the Software Group. Under that umbrella is included Voice Technology Group, the Collaboration Software Group (WebEx), Network Software and Systems (the group that manages the Cisco operating system IOS), and Policy Management, created from the recently acquired Securent.

Cutting to the chase, here are some thoughts on the implications of this new group:

* "Organization is one way we have to drive change in the business," a quote from Proctor during the session. If Cisco wants all of these currently disparate technologies (Unified Communication Manager, IOS, WebEx) to work more tightly together, what better place to start than with a unified team (pun intended) and a single vision headed by an executive with a successful track record?

* Alan Baratz: Just as organization can drive change, people can as well. Heading the IOS organization is a new executive with an impressive resume, including managing the organization at Sun Microsystems that drove the growth and adoption of the Java platform. With no historical loyalty to IOS, Baratz talked about componentizing IOS and moving it to a UNIX environment. * WebEx Hosted Communications Solutions: Combined with the assets of the Voice Technology Group, Cisco has a real opportunity to jumpstart delivery of communications applications via a software as a service model.

* IOS versus Windows? One of the touted advantages of Microsoft's Office Communications Server is its tight integration to applications that are already pervasive in the enterprise environment. Cisco's networking market share rivals that of Windows.

Is the new battlefield network-based IOS/ Unified Communications Manager versus a desktop-based Windows/OCS?

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.