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Introducing Cisco Spark with AT&TIntroducing Cisco Spark with AT&T

Cisco and AT&T combine collaboration solutions into a single offering.

Michelle Burbick

December 12, 2017

1 Min Read
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AT&T and Cisco have extended their longtime collaboration partnership with a bundled offering, Cisco Spark with AT&T, announced today.

Specifically, Cisco Spark with AT&T comprises Cisco Hosted Collaboration Solutions (HCS) for cloud-based voice calling, AT&T Conferencing with Cisco WebEx, and Spark Messaging for chat and file sharing. Additionally, customers gain access to AT&T NetBond for Cloud, which enables secure, encrypted end-to-end connections; AT&T Dynamic Traffic Management, for prioritizing mission-critical voice and data traffic; and AT&T IP Flexible Reach, which reduces costs by keeping calls on AT&T's network.

Cisco Spark with AT&T benefits include improved reliability and faster speeds when using the Cisco collaboration applications, Jonathan Rosenberg, VP and CTO of Cisco's Collaboration Technology group, told me. But ultimately, it's the same interface, the same client that you would get as a standalone, he added. Customers of Cisco Spark with AT&T will also benefit from simplified billing -- a "big deal" for a lot of companies that are using products from both providers.

Cisco is no stranger to partnering with service providers, and Cisco and AT&T themselves have collaborated on solutions for more than 30 years. "We would absolutely carry this [kind of offering] over to other service provider partners," Rosenberg said.

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About the Author

Michelle Burbick

Michelle Burbick is the Special Content Editor and a blogger for No Jitter, Informa Tech's online community for news and analysis of the enterprise convergence/unified communications industry, and the editorial arm of the Enterprise Connect event, for which she serves as the Program Coordinator. In this dual role, Michelle is responsible for curating content and managing the No Jitter website, and managing its variety of sponsored programs from whitepapers to research reports. On the Enterprise Connect side, she plans the conference program content and runs special content programs for the event.

Michelle also moderates Enterprise Connect sessions and virtual webinars which cover a broad range of technology topics. In her tenure on the No Jitter and Enterprise Connect teams, she has managed the webinar program, coordinated and ran the Best of Enterprise Connect awards program, and taken on special projects related to advancing women in the technology industry and promoting diversity and inclusion. 

Prior to coming to No Jitter, Michelle worked as a writer and editor, producing content for technology companies for several years. In an agency environment, she worked with companies in the unified communications, data storage and IT security industries, and has developed content for some of the most prominent companies in the technology sector.

Michelle has also worked in the events and tradeshows industry, primarily as a journalist for the Trade Show Exhibitors Association. She earned her Bachelor's degree from the University of Illinois at Chicago. She is an animal lover and likes to spend her free time bird watching, hiking, and cycling.