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AWS, Cisco & Microsoft Join Enterprise Connect LineupAWS, Cisco & Microsoft Join Enterprise Connect Lineup

Along with previously announced Slack, these industry leaders will share strategic visions from keynote stage.

Beth Schultz

October 26, 2017

3 Min Read
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As I wrote a couple of weeks ago, the Enterprise Connect content team is busy planning the 2018 program. Today I have the privilege of sharing the latest conference news, the addition of keynote speakers from industry giants Amazon, Cisco, and Microsoft.

As regular readers may recall, we'd earlier announced that Slack will be joining our keynote lineup for the first time in 2018. Join us at Enterprise Connect 2018, March 12 to 15, to hear insights and product directions from:

  • Carlin Wiegner, GM, Amazon Web Services (AWS)

  • Jonathan Rosenberg, VP and CTO of Cisco's Collaboration Technology Group

  • Bob Davis, corporate VP, Office 365 Engineering, Microsoft

  • Cal Henderson, CTO and co-founder, Slack

With the whirlwind of change bringing its disruptive forces in enterprise communications, can you afford to miss hearing about what's propelling these companies forward? To learn what's top of their minds, and how they're intending to deliver on their visions to better serve enterprises at large?

This has been one busy week in the world of enterprise communications and collaboration.

The big news, as I'm sure you've heard by now, is Cisco's surprise acquisition of BroadSoft (that BroadSoft was entertaining suitors wasn't news; that Cisco entered the fray, was). In one fell swoop, Cisco lands itself on top of the UCaaS heap, after struggling to gain traction with its Spark-based cloud communications offering. We've got the story dissected every which way on No Jitter from our regular crop of third-party contributors. UC analyst Dave Michels, for example, shares evolutionary perspective in declaring "there's no better fit than Cisco" for BroadSoft, while Irwin Lazar, a VP with Nemertes Research, raises the specter of UCaaS market disruption. And Zeus Kerravala, another industry watcher, noted how bad Cisco's ownership would be for BroadSoft endpoint partners.

Questions abound, especially around how Cisco will resolve product and feature overlap -- because, as Rowan Trollope, SVP and GM of Cisco's Internet of Things and Applications business, told a group of analysts at BroadSoft's annual Connections event, Cisco needs a single offer going forward. Toward that end, Cisco is already talking about "rationalizing" Spark Call, Trollope said, giving a nod to the more advanced state of the BroadSoft calling technology, as Robin Gareiss, president of Nemertes, shared on No Jitter.

Cisco expects to close the acquisition in the first quarter, and so surely will have lots more to say on its future direction come March, when Enterprise Connect rolls into Orlando. Will Rosenberg address any of this from the keynote stage? I don't know, but I would have to guess the topic might come up...

What else might we hear from the keynote stage? Last year AWS introduced its contact center offering, Amazon Connect. What's it got in store for 2018? What messaging will Enterprise Connect newcomer Slack share for an enterprise IT audience? Where will Microsoft be in shifting its client focus from Skype for Business to Teams, and more deeply integrating with the full Office 365 suite?

Enterprise Connect offers you the unique opportunity to hear from industry leaders in one place -- not only from the keynote stage, of course, but throughout the conference program and out on the Expo floor, too. You need to be there!

Register now using the code NOJITTER to save an additional $200 off the Advance Rate or get a free Expo Plus pass.

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About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.