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Xobni's Biggest FansXobni's Biggest Fans

Apparently Microsoft employees are the biggest single group of Xobni users; some 20% of Microsoft employees use Xobni, according to the Times.

Eric Krapf

January 7, 2009

1 Min Read
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Apparently Microsoft employees are the biggest single group of Xobni users; some 20% of Microsoft employees use Xobni, according to the Times.

There's an interesting little tidbit buried near the bottom of this NYT story about the Cisco Xobni investment: Apparently Microsoft employees are the biggest single group of Xobni users; some 20% of Microsoft employees use Xobni, according to the Times.It's another wicked little Cisco trick, on the order of purchasing Jabber after Avaya had incorporated the Jabber protocol XMPP into its own Intelligent Presence Server. Obviously Cisco's not going around looking for these relatively minor ways to mess with their competitors, but I think this is an indication that Cisco is continually looking for openings to exploit.

The point isn't that 20% of Microsoft is now using a piece of software that's part-owned by Cisco; it's that 20% of Microsoft employees tacitly admitted that, as the quote (from Xobni's CEO) at the end of the Times story says, "Outlook's a real pain."

It goes back to what I wrote yesterday: Maybe owning the desktop isn't all it's cracked up to be, or isn't all it used to be. Maybe if you control the user's email client, you don't necessarily inherit that customer for everything else they use for desktop communication.Apparently Microsoft employees are the biggest single group of Xobni users; some 20% of Microsoft employees use Xobni, according to the Times.

About the Author

Eric Krapf

Eric Krapf is General Manager and Program Co-Chair for Enterprise Connect, the leading conference/exhibition and online events brand in the enterprise communications industry. He has been Enterprise Connect.s Program Co-Chair for over a decade. He is also publisher of No Jitter, the Enterprise Connect community.s daily news and analysis website.
 

Eric served as editor of No Jitter from its founding in 2007 until taking over as publisher in 2015. From 1996 to 2004, Eric was managing editor of Business Communications Review (BCR) magazine, and from 2004 to 2007, he was the magazine's editor. BCR was a highly respected journal of the business technology and communications industry.
 

Before coming to BCR, he was managing editor and senior editor of America's Network magazine, covering the public telecommunications industry. Prior to working in high-tech journalism, he was a reporter and editor at newspapers in Connecticut and Texas.