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My Assistant: Human, or Not?My Assistant: Human, or Not?

Enterprise-oriented virtual digital assistants have the potential to help relieve employees from mundane and time-consuming tasks.

Matt Brunk

September 25, 2015

2 Min Read
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Enterprise-oriented virtual digital assistants have the potential to help relieve employees from mundane and time-consuming tasks.

Virtual digital assistants (VDAs) have the ability to positively impact lives using what market intelligence firm Tractica describes as "the fusion of speech recognition, natural language processing (NLP), and artificial intelligence (AI) and hold the potential to have a transformative impact on user interfaces in the mobile, automotive, connected home, and enterprise domains, among others."

VDAs also use assistive global positioning service (GPS) technology to track users, provide turn-by-turn instructions for navigation, and utilize numerous apps. Below is a summary of popular digital assistants:

These virtual assistants are primarily intended for consumer use. In a whitepaper titled "Digital Personal Assistant for the Enterprise," Intel notes several ways in which these consumer-oriented VDAs fail to meet the needs of the enterprise:

But they do have transformational potential within enterprises, and Intel describes the type of functionality required of an enterprise-oriented digital personal assistant in its whitepaper. Such a tool would take into account "where employees are and what they
are doing, as well as the specific capabilities of the device being used." The goal is automating routine tasks, "using user profiles to provide a personalized experience, anticipating the employee's needs, and filtering distractions so employees can focus on their most important tasks."

Accordingly, VDAs have the potential to help relieve employees from mundane and time-consuming tasks hindering them focusing on productive work. Intel has homed in on the idea of modality not just being voice but also touch and gesture -- a familiar theme from Apple.

However VDAs might find their ways into the fabric of communications, they will need to be open enough to integrate while not being too restrictive for employees to accomplish what they want, when they want, and where they want. This, undoubtedly, will be an ongoing challenge.

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About the Author

Matt Brunk

Matt Brunk has worked in past roles as director of IT for a multisite health care firm; president of Telecomworx, an interconnect company serving small- and medium-sized enterprises; telecommunications consultant; chief network engineer for a railroad; and as an analyst for an insurance company after having served in the U.S. Navy as a radioman. He holds a copyright on a traffic engineering theory and formula, has a current trademark in a consumer product, writes for NoJitter.com, has presented at VoiceCon (now Enterprise Connect) and has written for McGraw-Hill/DataPro. He also holds numerous industry certifications. Matt has manufactured and marketed custom products for telephony products. He also founded the NBX Group, an online community for 3Com NBX products. Matt continues to test and evaluate products and services in our industry from his home base in south Florida.