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Leveraging SMS to Boost BusinessLeveraging SMS to Boost Business

In Guy Clinch’s latest No Jitter podcast, Webtext CEO AJ Cahill talks about how SMS text messaging can help businesses improve customer satisfaction and boost employee efficiency.

Michelle Burbick

March 15, 2015

2 Min Read
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In Guy Clinch’s latest No Jitter podcast, Webtext CEO AJ Cahill talks about how SMS text messaging can help businesses improve customer satisfaction and boost employee efficiency.

AJ Cahill is known in the industry for having expertise in SMS text messaging for contact centers and the enterprise, Guy Clinch tells us in this edition of his No Jitter podcast. As co-founder and CEO of Webtext, he works with major vendors like Avaya and Cisco for text messaging.

In the podcast, Guy and AJ discuss how the company has been working to find innovative ways for organizations to use SMS to better serve their customers. This is done both directly and more indirectly by making company employees more efficient and enabling them to improve on key performance indicators.

AJ explains that SMS text is particularly important because, "quite simply, the common denominator with people nowadays globally is cell phones. The only two functions that work on every phone, whether it be a 4G, a 3G, a 2G ... is voice and SMS. Voice has been taken care of for years, while SMS has just been neglected."

AJ goes on to discuss that people are using all sorts of messaging apps today, but these don't apps don't all work together -- and that's why SMS is so vital. "SMS is ubiquitous; no app needed. It works everywhere," AJ says.

As you're preparing for Enterprise Connect, give the full podcast a listen to see how Webtext is positioning itself in this industry.


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About the Author

Michelle Burbick

Michelle Burbick is the Special Content Editor and a blogger for No Jitter, Informa Tech's online community for news and analysis of the enterprise convergence/unified communications industry, and the editorial arm of the Enterprise Connect event, for which she serves as the Program Coordinator. In this dual role, Michelle is responsible for curating content and managing the No Jitter website, and managing its variety of sponsored programs from whitepapers to research reports. On the Enterprise Connect side, she plans the conference program content and runs special content programs for the event.

Michelle also moderates Enterprise Connect sessions and virtual webinars which cover a broad range of technology topics. In her tenure on the No Jitter and Enterprise Connect teams, she has managed the webinar program, coordinated and ran the Best of Enterprise Connect awards program, and taken on special projects related to advancing women in the technology industry and promoting diversity and inclusion. 

Prior to coming to No Jitter, Michelle worked as a writer and editor, producing content for technology companies for several years. In an agency environment, she worked with companies in the unified communications, data storage and IT security industries, and has developed content for some of the most prominent companies in the technology sector.

Michelle has also worked in the events and tradeshows industry, primarily as a journalist for the Trade Show Exhibitors Association. She earned her Bachelor's degree from the University of Illinois at Chicago. She is an animal lover and likes to spend her free time bird watching, hiking, and cycling.