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I appreciate Eric's kind words and support. My message on this subject is very simple - enterprise customers need to start thinking differently about communications. They have communications silos in their organizations with staff managing and supporting each of these silos - often with different staff for different silos. The PBX has been a critical component in enterprise communications and tradition would dictate that if you are evaluating changes to communications, the first place you look is the PBX.

Jim Burton

August 14, 2008

2 Min Read
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I appreciate Eric's kind words and support. My message on this subject is very simple - enterprise customers need to start thinking differently about communications. They have communications silos in their organizations with staff managing and supporting each of these silos - often with different staff for different silos. The PBX has been a critical component in enterprise communications and tradition would dictate that if you are evaluating changes to communications, the first place you look is the PBX.

I appreciate Eric's kind words and support. My message on this subject is very simple - enterprise customers need to start thinking differently about communications. They have communications silos in their organizations with staff managing and supporting each of these silos - often with different staff for different silos. The PBX has been a critical component in enterprise communications and tradition would dictate that if you are evaluating changes to communications, the first place you look is the PBX.If you take a broader view of communications and think about how you might integrate communications to optimize business processes (UCStrategies.com's definition of unified communications), you will start by looking at the big picture, not just one of the components. Companies need to ask, what is the business problem we are trying to solve or improve - not, do I need to upgrade my PBX? I agree that you cannot run your business today without a PBX, but do you need a new PBX to get the benefits of UC? I am not suggesting that you may not need a new PBX - rather, it's critical to first determine what problem you are trying to solve. You may find that you need a new PBX to solve your problem. Then again, you may find that this is not necessary, saving you a lot of money. I also agree with Allan Sulkin (which is unusual). As you pointed out, Allan and I have been on opposite sides of emerging technology issues for many years. I am pleased to see that Allan recognizes that the PBX is "fading away". The issue here is, when will it fade away? Would you buy a new PBX if you knew the technology was going to change in the next 2, 3, or 5 years? According to Allan's article, he sees "the next step: federated communications systems" era starting in 2010. I would suggest that it has already started. VoiceCon Fall in San Francisco will have an update on this topic. I am not trying to convince companies that may not need a new PBX. I am arguing that UC changes the way enterprises should look at making communications technology acquisitions. Look at the big picture, not just one of the components.

About the Author

Jim Burton

Jim Burton is the Founder and CEO of CT Link, LLC. Burton founded the consulting firm in 1989 to help clients in the converging voice, data and networking industries with strategic planning, mergers and acquisitions, strategic alliances and distribution issues.

 

In the early 1990s, Burton recognized the challenges vendors and the channel faced as they developed and installed integrated voice/data products. He became the leading authority in the voice/data integration industry and is credited with "coining" the term computer-telephony integration (CTI). Burton helped companies, including Microsoft and Intel, enter the voice market.

 

In the late 1990s, venture capitalists turned to Burton for help in evaluating potential investments in IP PBX start-ups. He went on to help these and other companies with strategic planning and partnering, including NBX (acquired by 3Com, Selsius (acquired by Cisco), ShoreTel (acquired by Mitel), and Sphere Communications (acquired by NEC). Burton was an investor and co-founder of Circa Communications, an early leader in IP phones. Circa was acquired by Polycom and helped them become a leader in the IP phone market.

 

In the early 2000s, Burton began focusing on wireless services and technologies. In 2005 Burton started helping vendors with their Unified Communications strategy, and in 2006, along with several colleagues, created a website, UCStrategies.com, to provide information for enterprise customers and vendors. In 2018 UCStrategies became BCStrategies to help enterprise customers plan for digital transformation.

 

Burton’s primary focus is to help clients develop strategic partnerships. He helps companies partner with Amazon, Cisco, Google, IBM, and Microsoft with a focus on cloud communications, team collaboration, AI, ML, virtual & augmented reality, and mobility.