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Predictive Communications: The Future of Customer InteractionPredictive Communications: The Future of Customer Interaction

In Guy Clinch’s latest No Jitter podcast, Altocloud technology evangelist Lawrence Byrd talks about how marketing and embedded, integrated communications are driving the customer journey.

Michelle Burbick

March 6, 2015

1 Min Read
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In Guy Clinch’s latest No Jitter podcast, Altocloud technology evangelist Lawrence Byrd talks about how marketing and embedded, integrated communications are driving the customer journey.

An article published yesterday from Altocloud's CEO Barry O'Sullivan explored how enterprise communications need to take into account the digital transformation. His point was that companies need to have a strategy to embrace a digital-first approach in order to provide an optimal customer journey. But there are a number of components that factor into providing this exceptional experience. In Guy Clinch's latest podcast, Altocloud evangelist Lawrence Byrd picked up where Barry left the conversation, tying a variety of components together to paint a larger picture of how we can expect customer communications to evolve moving forward.

In his discussions with Guy, Lawrence explored the rising significance of the CMO and marketing department in driving the customer experience. He also touched on the organizational challenges that the digital world is bringing to contact center operations, and introduces a new concept of predictive communications.

While the interview is chock-full of interesting insights, a number of points stand out as particularly notable.


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About the Author

Michelle Burbick

Michelle Burbick is the Special Content Editor and a blogger for No Jitter, Informa Tech's online community for news and analysis of the enterprise convergence/unified communications industry, and the editorial arm of the Enterprise Connect event, for which she serves as the Program Coordinator. In this dual role, Michelle is responsible for curating content and managing the No Jitter website, and managing its variety of sponsored programs from whitepapers to research reports. On the Enterprise Connect side, she plans the conference program content and runs special content programs for the event.

Michelle also moderates Enterprise Connect sessions and virtual webinars which cover a broad range of technology topics. In her tenure on the No Jitter and Enterprise Connect teams, she has managed the webinar program, coordinated and ran the Best of Enterprise Connect awards program, and taken on special projects related to advancing women in the technology industry and promoting diversity and inclusion. 

Prior to coming to No Jitter, Michelle worked as a writer and editor, producing content for technology companies for several years. In an agency environment, she worked with companies in the unified communications, data storage and IT security industries, and has developed content for some of the most prominent companies in the technology sector.

Michelle has also worked in the events and tradeshows industry, primarily as a journalist for the Trade Show Exhibitors Association. She earned her Bachelor's degree from the University of Illinois at Chicago. She is an animal lover and likes to spend her free time bird watching, hiking, and cycling.