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Aspect Software issued a press release today in conjunction with its North American User Group meeting that it is re-positioning the company's solutions as unified communications for the contact center . A bold statement and, at least for the time being, one that is as much about marketing as it is about delivered solutions.

Sheila McGee-Smith

March 10, 2008

2 Min Read
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Aspect Software issued a press release today in conjunction with its North American User Group meeting that it is re-positioning the company's solutions as unified communications for the contact center. A bold statement and, at least for the time being, one that is as much about marketing as it is about delivered solutions.

Aspect Software issued a press release today in conjunction with its North American User Group meeting that it is re-positioning the company's solutions as unified communications for the contact center. A bold statement and, at least for the time being, one that is as much about marketing as it is about delivered solutions.Having said that, the marketing aspects (pun intended) of this announcement are laudatory. If you can't beat 'em, join 'em. Here "'em" are the communications and IT market leaders that beat the Unified Communications drum day in and day out.

To Aspect's credit, they recognized a hole in all the UC hoo-hah. Avaya, under the Intelligent Communications marketing theme, positions UC, contact center and CEBP solutions separately. Cisco lumps contact center in with all its other UC solutions. Microsoft and IBM, while alluding to contact center interactions in a lot of their material, don't actually deliver specific UC solutions for the contact center.

These vendors left the field wide open for Aspect to come along and capitalize on the unified communications groundwork that has been done: Yes, go to one of these companies for your UC, they say, but continue to come to Aspect for your contact center solutions. We continue to be the contact center experts, and we'll make sure that the UC solution you choose works in the contact center as well.

Aspect expects to deliver their flagship solution, Aspect Unified IP, with initial UC capabilities in the second half of 2008. Two more releases, a V2 and V3, will come in the first half of 2009 and will add UC capabilities to the company's workforce optimization solutions. Aspect users at the conference in Atlanta this week will have the opportunity to see the proof of concept demo, interoperability of Aspect Unified IP with Microsoft's OCS 2007.

About the Author

Sheila McGee-Smith

Sheila McGee-Smith, who founded McGee-Smith Analytics in 2001, is a leading communications industry analyst and strategic consultant focused on the contact center and enterprise communications markets. She has a proven track record of accomplishment in new product development, competitive assessment, market research, and sales strategies for communications solutions and services.

McGee-Smith Analytics works with companies ranging in size from the Fortune 100 to start-ups, examining the competitive environment for communications products and services. Sheila's expertise includes product assessment, sales force training, and content creation for white papers, eBooks, and webinars. Her professional accomplishments include authoring multi-client market research studies in the areas of contact centers, enterprise telephony, data networking, and the wireless market. She is a frequent speaker at industry conferences, user group and sales meetings, as well as an oft-quoted authority on news and trends in the communications market.

Sheila has spent 30 years in the communications industry, including 12 years as an industry analyst with The Pelorus Group. Early in her career, she held sales management, market research and product management positions at AT&T, Timeplex, and Dun & Bradstreet. Sheila serves as the Contact Center Track Chair for Enterprise Connect.