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Quelling Voice Quality ConcernsQuelling Voice Quality Concerns

Industry thought leaders explore the future of voice and call performance

Beth Schultz

January 8, 2021

2 Min Read
Smiling businesswoman on the phone
Image: Drazen - stock.adobe.com

SIP trunking and cloud collaboration are hardly new to the enterprise, but that doesn’t mean they come without deployment concerns — quality being among the biggest.

 

Such concerns might not be grounded in the reality of cloud services delivery today, but that isn’t the point, shared Diane Myers, chief analyst for enterprise collaboration with research firm Omdia, a No Jitter sister company, in a recent video interview with Matt Brown, VP of product for Voxbone (now part of Bandwidth). “Hands down, even if it is just a perception … a lot of CIOs and a lot of IT managers … [think that if they] move to these services quality is going to degrade,” she said.

 

When such concerns become apparent, it’s incumbent upon the services provider to walk the CIO and other IT execs through everything that’s in place to guarantee quality and deliver on service-level agreements, Myers said. It’s about building trust and meeting promises, she added.

 

Additionally, IT execs can gain peace of mind if they have real-time visibility across the network — end to end, Myers said. In that regard, a call-quality performance platform like Voxbone Insights can help, she added. With this platform, enterprises can get voice quality and consumption metrics within seconds of a call ending, as Brown shared with me in a product intro briefing last October.

 

For more insight on the value of measuring call quality, watch the full video interview here, and click on the podcast players below to tune into a four-part No Jitter on Air podcast series on the future of voice.

 

Going Above & Beyond on Voice

In this kickoff episode, UC analyst Blair Pleasant, of COMMfusion, discusses the value of voice today and shares her ideas on how to ensure the best call quality.

  Voice Calling: Examining an API ApproachIn this episode, Irwin Lazar, of newly launched Metrigy, explains why programmable telecom should be part of the enterprise toolkit and discusses the importance of assessing call quality as part of that strategy. CX & the Voice Call: Making Quality MatterSharing a provider’s perspective, Bob Vukich, a telecom product director for NICE inContact, explains why call performance is such a competitive differentiator. Cloud Voice: Staying Ahead on PerformanceThe series wraps up with UC analyst Zeus Kerravala, of ZK Research, who chats with us about the need for a management rethink, AI’s role in assuring good performance, and more. For additional resources on call quality, click here

About the Author

Beth Schultz

In her role at Metrigy, Beth Schultz manages research operations, conducts primary research and analysis to provide metrics-based guidance for IT, customer experience, and business decision makers. Additionally, Beth manages the firm’s multimedia thought leadership content.

With more than 30 years in the IT media and events business, Beth is a well-known industry influencer, speaker, and creator of compelling content. She brings to Metrigy a wealth of industry knowledge from her more than three decades of coverage of the rapidly changing areas of digital transformation and the digital workplace.

Most recently, Beth was with Informa Tech, where for seven years she served as program co-chair for Enterprise Connect, the leading independent conference and exhibition for the unified communications and customer experience industries, and editor in chief of the companion No Jitter media site. While with Informa Tech, Beth also oversaw the development and launch of WorkSpace Connect, a multidisciplinary media site providing thought leadership for IT, HR, and facilities/real estate managers responsible for creating collaborative, connected workplaces.

Over the years, Beth has worked at a number of other technology news organizations, including All Analytics, Network World, CommunicationsWeek, and Telephony Magazine. In these positions, she has earned more than a dozen national and regional editorial excellence awards from American Business Media, American Society of Business Press Editors, Folio.net, and others.

Beth has a bachelor’s degree in journalism from the University of Illinois, Urbana-Champaign, and lives in Chicago.