Enterprise Connect Keynote: Arthur Filip of HPEnterprise Connect Keynote: Arthur Filip of HP

System integrators like HP will play a major role in cloud and other UC developments.

As Unified Communications becomes more complex and multi-faceted, deployments naturally become more challenging, which was the point of this somewhat alarming statistic, from Arthur Filip, VP and GM of Technology Services Consulting, Enterprise Business at HP.

Filip, in his Enterprise Connect keynote on Wednesday, said he and his colleagues had estimated that 8 of 10 UC projects don't reach their full potential or fail, while only 1 in 10 succeed to the point of being "transformational."

Certainly the bigger and more complex the project, the less likely it is to succeed, and much of Filip's presentation was devoted to setting a framework for having more successful rollouts. When it comes to execution, he said, the cloud will play a key role, but it is "certainly not a magic bullet."

System integrators like HP will play a major role in cloud and other UC developments, as enterprises try to integrate demanding communications applications with business-critical process applications. The Enterprise Connect audience is seeing new go-to-market strategies from their vendors, and HP will be among them.