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Apple has built their cloud, empowered the desktops and continues to build a ring of fire around its brand.

Matt Brunk

January 26, 2010

2 Min Read
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Apple has built their cloud, empowered the desktops and continues to build a ring of fire around its brand.

Apple's financial results on Monday and conference call are available here.Apple first-quarter 2010 earnings reported a profit of $3.37 billion, or $3.74 per share. Revenue for the quarter was $15.6 billion. Looking ahead to the next quarter, Apple stayed conservative, saying it expects revenue between $11 billion and $11.4 billion and earnings per share from $2.06 to $2.18.

Apple sold 3.36 million Macs, 8.7 million iPhones, and 21 million iPods.

In a statement, Apple CEO Steve Jobs called it "surprising" that they are now a $50 billion company, and also hinted at Wednesday's event, saying there will be a "major new product that we're really excited about." It's widely assumed that will be a tablet computer.

$39.8 billion in the bank and no debts.

The scuttlebutt is this--the iTablet or iThingy announcement is expected tomorrow. Another group also theorizes that Apple's East Coast data center may soon be getting a new role and that Apple is on the prowl to purchase a VoIP provider. The next Central Office is the data center, folks, and I've also alluded that Apple has built their cloud, empowered the desktops and continues to build a ring of fire around its brand.

Microsoft's stronghold on the PC market is dropping and Apple's share is 10%, and while it's far from being sliced away from Microsoft, it will be interesting to see what happens with the iTablet and what impact it will have on PC market share. Still, I think the greater change it could bring about will be in publishing and in anchoring Apple back in schools once again.

The key comment for me coming from Apple's conference call was, "We're not in the business to sell boxes, it's much more than that." That should be pretty familiar to folks in IPT, but in reality it isn't, at least not from the selling perspective. Apple enjoys success through its innovation and by having happy customers. I know, I know, I'm a zealot, a happy one at that.Apple has built their cloud, empowered the desktops and continues to build a ring of fire around its brand.

About the Author

Matt Brunk

Matt Brunk has worked in past roles as director of IT for a multisite health care firm; president of Telecomworx, an interconnect company serving small- and medium-sized enterprises; telecommunications consultant; chief network engineer for a railroad; and as an analyst for an insurance company after having served in the U.S. Navy as a radioman. He holds a copyright on a traffic engineering theory and formula, has a current trademark in a consumer product, writes for NoJitter.com, has presented at VoiceCon (now Enterprise Connect) and has written for McGraw-Hill/DataPro. He also holds numerous industry certifications. Matt has manufactured and marketed custom products for telephony products. He also founded the NBX Group, an online community for 3Com NBX products. Matt continues to test and evaluate products and services in our industry from his home base in south Florida.