Ask an Analyst: 2024 ReviewsAsk an Analyst: 2024 Reviews

Cliches become cliches because they're rooted in observations that are applicable to specific situations, and "this past year was a transformative one" is a tech cliche that neatly applies to the enterprise communication and collaboration space. To better understand the changes we weathered -- and how these changes may shape 2025 -- we talked to several industry experts for their insight.

The TL;DR: 2024 was the year generative AI was expected to get a job and do that job well. Analyst Mila D'Antonio covered the rise of customized LLMs to serve specific industry needs, while Derek Top outlined the impact of AI-owned workflows. Beth Schultz examined the impact gen AI has begun to have on the everyday employee experience while Brent Kelley provided us all with a reality check on the relationship between a platform's most useful features and its revenue potential.

To get greater, more detailed insight, please enjoy the pieces below:

Ask an Analyst: 2024 Trends in Collaboration Tech -- A look back at some of the key trends in POTS, Gen AI security and workplace collaboration, as well as some insights on potential trends in 2025.

Ask An Analyst: 2024 Review from Omdia’s Brent Kelly -- Omdia analyst Brent Kelly responds to a few questions on some key trends in UCaaS, CCaaS and AI that occurred during 2024.

Ask an Analyst: 2024 Digital Workplace Trends -- A look back at some of the digital workplace trends in 2024, including collaborative work management, return to office versus work from home and video meetings.

Ask an Analyst: 2024 Trends in Generative AI -- A look back at some of the Gen AI trends in 2024, including the rapid-fire debut of AI assistants, the introduction of AI Agents, as well as some insights on how enterprises might approach choosing Gen AI solutions.

Ask an Analyst: 2024 Trends in the Contact Center -- A look back at some of the contact center, CX and AI trends, as well as a glimpse of what come in 2025 in those same areas.