SHARE



ABOUT THE AUTHOR


Michelle Burbick
Michelle Burbick is the Associate Editor and a blogger for No Jitter, UBM Tech's online community for news and analysis...
Read Full Bio >>
SHARE



Michelle Burbick | July 13, 2017 |

 
   

Zeroing in on Genband's Future

Zeroing in on Genband's Future In the wake of its Sonus merger announcement, Genband preps for Perspectives partner and customer conference.

In the wake of its Sonus merger announcement, Genband preps for Perspectives partner and customer conference.

With Genband's annual partner and customer conference taking place next week and its pending $745 million deal with Sonus Networks top of mind, I recently checked in with company executives and industry watchers to get a little perspective on what changes the merger might bring.

From Genband's point of view, one of the big ideas behind the merger is to create a company that has all the necessary components to enable businesses and service providers to transform their networks to IP and cloud, Patrick Joggerst, EVP, Global Sales & Marketing at Genband, told me. In particular, Genband is excited about what Sonus has been doing in terms of securing IP traffic flows and "taking the firewall to the next level," Joggerst said.

And Sonus sees the merger in part as an opportunity to accelerate its signaling business, said Kevin Riley, Sonus CTO. While Genband had been a Sonus reseller, it had only done a "modest job" -- a situation he attributed to competitive overlap in Genband's portfolio. That will change once the companies have joined forces, he said.

Experts Weigh In
Whatever the companies' motivations might be, industry watchers largely see the merger as a positive.

"The merger of Genband and Sonus has great potential to define the future of real-time communications platforms for service providers, enterprises, and business application software developers," said Marty Parker, independent consultant and co-founder of UCStrategies.com, in an email exchange. The merged company should give BroadSoft a "run for its money," he added.

In particular, Genband's strength in providing real-time communications through its platform, Kandy, marries nicely with Sonus's broad connectivity family of session border controllers (SBCs) and gateways, Parker said.

The merger is a logical step for both companies, agreed Phil Edholm, president and founder of PKE Consulting. As the rural telecom market, one of Genband's strengths, moves to IP-based solutions, having an integrated SBC product suite will enhance its competitiveness, he said. "The combination of the Genband softswitch and the Sonus SBC are a complete solution for a telco looking to move to an IP communications solution."

What's Next?
While the pending Sonus merger will surely be on the minds of attendees at next week's Perspectives conference, they shouldn't expect to hear much about the deal at the event, as the two companies are in a quiet period pending approvals.

However, regarding the future of its Kandy communications platform as a service (CPaaS), Joggerst did promise a "stronger story after the close," as the real-time CPaaS capability gets merged with Sonus cloud-based security products. Enterprises should expect to see Genband getting new services out more quickly and in an "ultra-secure fashion," he added.

While specifics on the Sonus merger won't be forthcoming at Perspectives, the agenda will include a healthy mix of carrier and enterprise content, Joggerst said. In particular, enterprise IT should put Tuesday afternoon's innovation panel on their must-attend lists; the session will feature perspectives from enterprises and carriers alike on how to address unique market opportunities in a way that generates revenue.

On my to-do list is to check out a demo of the Live Support Kandy Wrapper introduced at Enterprise Connect in March. The Live Support tool includes a chat bot, allowing enterprises to offload FAQ interactions to the bot, freeing up the call center queue for more challenging customer inquiries. The nice thing about the Live Support wrapper is that if the bot is unable to fulfill a customer request, the entire interaction is forwarded on to agents so no information has to be repeated when a request is escalated, Joggerst pointed out.

In addition, Joggerst hinted that attendees should expect to hear updates on Genband's partnerships with IBM and Five9, with executives from those companies taking the keynote stage. Further, the company expects to share a handful of customer announcements, one of which involves a municipality with a large-scale Kandy deployment.

Check back in to No Jitter next week to stay in the know about happenings out of Genband Perspectives.

Follow Michelle Burbick and No Jitter on Twitter!
@nojitter
@MBurbick





COMMENTS



July 12, 2017

Enterprises have been migrating Unified Communications & Collaboration applications to datacenters - private clouds - for the past few years. With this move comes the opportunity to leverage da

May 31, 2017

In the days of old, people in suits used to meet at a boardroom table to update each other on their work. Including a remote colleague meant setting a conference phone on the table for in-person pa

April 19, 2017

Now more than ever, enterprise contact centers have a unique opportunity to lead the way towards complete, digital transformation. Moving your contact center to the cloud is a starting point, quick

July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.