SHARE



ABOUT THE AUTHOR


Irwin Lazar
Irwin Lazar is the Vice President and Service Director at Nemertes Research, where he manages research operations, develops and manages...
Read Full Bio >>
SHARE



Irwin Lazar | May 30, 2017 |

 
   

Can You Finally See Me Now?

Can You Finally See Me Now? Videoconferencing use is accelerating, thanks to growing demand, falling prices, and availability of cloud-based meet-me and interoperability services.

Videoconferencing use is accelerating, thanks to growing demand, falling prices, and availability of cloud-based meet-me and interoperability services.

Nemertes Research recently published the results of its second-annual study on enterprise adoption of videoconferencing in small rooms (five or fewer seats) and use of cloud videoconferencing "meet me" style services to enable both integration of disparate desktop and room systems within and across company boundaries. The results this year show that video adoption remains in line with its hype.

The study produced five key takeaways:

  • Continued shift to open workspaces. Despite the productivity challenges related to background noise and distractions, 19% of participants now provision open workspaces as their primary new office environment, up from 16.5% in 2016. Nearly 40% of those using open workspaces still provision small conference rooms for group meeting locations while 21% use open huddle spaces, making the use of videoconferencing a challenge.

  • Videoconferencing deployments continue to grow. Nearly two thirds -- 63% of participants -- are increasing their small room videoconferencing deployments; on average, they are doing so by 59%. Just 2% are reducing rooms. In 2016 just 32% were increasing their small room deployments. Desktop videoconferencing deployments continue to grow as well, with nearly half saying that they will increase desktop videoconferencing seats in 2017. Today, fewer than 14% have enabled desktop videoconferencing on more than 20% of their devices, meaning plenty of room for growth. The biggest driver for these increases? A belief that video improves collaboration among distributed teams.

  • Dedicated systems dominate versus PC/laptops. Provisioning a PC or laptop in a small room, coupled with an external monitor and webcam, is an easy way to support a wide variety of Web conferencing and desktop videoconferencing applications, but most (50.4%) still deploy dedicated small room videoconferencing systems as their primary endpoints. IT shops generally prefer the ease of integration with existing videoconferencing systems, the quality of dedicated systems, and centralized monitoring and management of performance and utilization.

  • The built-in camera isn't the only choice. Most desktop videoconferencing users either rely on the built-in camera that typically comes with new PCs and laptops, or they purchase an executive-style endpoint like the Cisco DX series. Nearly 60% say that the built-in cameras meet their needs, while 13% prefer something better. The rest say it depends on the specific use case. The emergence of low-cost, high-quality webcams like the Logitech Brio provide buyers with an option for improving the desktop videoconferencing experience, or the small room experience when using a PC or laptop as the in-room conference system.

  • Cloud is king! The cloud videoconferencing market has rapidly exploded in recent years, with lines blurring between Web conferencing platforms, videoconferencing interoperability services, and videoconferencing offered within UCaaS offerings. For this study we focused on "meet me" style services typically designed to enable groups of people to connect into a scheduled videoconference, from a variety of different endpoints including legacy on-prem systems, Web browsers, and dedicated hardware offered by the cloud provider. This year nearly 40% are already using such services, while 34% are planning to deploy before the end of this year. That's up from 31% and 26% in 2016, respectively. What's more, those using cloud videoconferencing services rate their overall videoconferencing success 89% higher than those who rely solely on on-prem platforms. The ease of turning up new endpoints without a large capital investment and the simplicity of usage-based billing models are key factors driving success. Nearly 47% say the availability of cloud-based videoconferencing services are "critical" to the success of their overall videoconferencing strategy, up from 27% in 2016.

The results of this study indicate that the videoconferencing market is alive and well, but that cloud providers are increasingly asserting a dominant role in successful strategies. If you aren't already using, or considering cloud-based videoconferencing platforms, now is the time to do so.

@imlazar





COMMENTS



August 16, 2017

Contact centers have long been at the leading edge of innovation in communications technology, given their promise of measurable ROI and the continual need to optimize customer interactions and sta

July 12, 2017

Enterprises have been migrating Unified Communications & Collaboration applications to datacenters - private clouds - for the past few years. With this move comes the opportunity to leverage da

May 31, 2017

In the days of old, people in suits used to meet at a boardroom table to update each other on their work. Including a remote colleague meant setting a conference phone on the table for in-person pa

August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.