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Beth Schultz
Beth Schultz is editor of No Jitter and program co-chair for Enterprise Connect. Beth has more than two decades of...
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Beth Schultz | March 02, 2017 |

 
   

Looking for Answers at Enterprise Connect

Looking for Answers at Enterprise Connect With the Early Bird Rate expiring tomorrow, March 3, don't miss your chance to register at a discount and get ready to learn all about the latest in communications.

With the Early Bird Rate expiring tomorrow, March 3, don't miss your chance to register at a discount and get ready to learn all about the latest in communications.

It's March -- and around here, that means Enterprise Connect is just around the corner and the many months of hard work we've put into planning an outstanding conference program will soon come to fruition. You don't want to miss out! (And, in fact, I would highly encourage any reader who hasn't yet registered to do so now; our Early Bird Rate expires end-of-day tomorrow, March 3.

If the chance to save $800 off an entire event pass (Early Bird Rate combined with the $300 discount we offer No Jitter readers isn't enough of an enticement, let me remind you of the wealth of knowledge you'll have the opportunity to gain at Enterprise Connect 2017, taking place the week of March 27 in Orlando, Fla. My own list of trends to watch for and technologies to check out is long -- and getting longer by the day.

Here are three questions I'd like to raise and hear answered as the week unfolds:

How ready is the enterprise to embrace the concept of programmable communications, a la APIs and communications platform as a service (CPaaS)?
The ability to embed communications into existing business applications and processes has long been desired and is now within reach for pretty much anybody who has the hankering. Rapidly evolving development tools and platforms that have come from companies old and new have seen to that. But taking programmable communications from the conceptual to the strategic within a traditional enterprise communications hierarchy will be a big leap for many organizations. Where are we at with mainstream enterprise adoption of communications APIs?

I think we have a ways to go, but I'm hoping to see interest and adoption grow at Enterprise Connect. To help that along, we've got a hands-on TADHack-mini hackathon taking place coincident with Enterprise Connect and aim to provide thought leadership and practical guidance from the main stage and throughout the conference program. I'll be looking for evidence of this especially in a keynote address from Jeff Lawson, CEO of communications API darling Twilio, and in the six sessions we've designated as part of the Communications API track.

Will any particular cloud architectural model begin nudging others out for dominant position in UCaaS and CCaaS deployments?
My gut on this one is that we're still too early for any one model to gain supremacy, although certainly the multitenant public cloud model in which users share a single software instance on a common hardware platform is quite popular today among UCaaS and CCaaS providers, as UC analyst Blair Pleasant explained in our recent podcast, "Cloud Architectures: How They Differ & What That Means for You" (listen here). But at Enterprise Connect I'll be keeping an ear to the ground for word on use of the distributed multitenant cloud model in particular. As Blair mentioned in the podcast, and which she's sure to explain in her Enterprise Connect session on the same topic, this may well be the pre-eminent model of the future.

With this approach, the cloud provider uses public cloud infrastructure such as Amazon Web Services (AWS) or Microsoft Azure for its communications platform. As Blair said, the distributed multitenant architecture is the "cloud model for cloud providers," allowing them to focus on creating services rather than supporting hardware. Genesys PureCloud (formerly from Interactive Intelligence) is one example, and just earlier this week we learned that Aspect Software has deployed its latest CCaaS offering in the AWS cloud (read "Aspect Charts Course 'Via' CCaaS"). How many others will we be able to count among this crowd after Enterprise Connect wraps up -- and how will this change how enterprises weigh their options?

Can artificial intelligence (AI) disrupt enterprise collaboration?
This is a topic we've selected for our first-ever Summit on the Lawn, to take place Wednesday, March 29, from 4:15 p.m. to 5:15 p.m., and one I find quite fascinating. AI for so many years has been shrouded in a cloak of mystery -- the stuff of brainiacs toiling away in hush-hush research labs or the makings of surreal science fiction tales. But as highly intelligent computing and advanced analytical modeling have become more readily available via smaller but ever-more powerful form factors, the ability to apply all that oomph to corporate data stockpiles -- including the unstructured data filling our communications pipelines -- has brought AI out in the open. And it's turning into quite an ordinary technology, or so it seems.

So what happens when we are able to infuse our communications and collaboration experiences on the fly with cognitive and contextual smarts we've learned from live and historical data? I'm looking forward to hearing what the luminaries we've asked to participate in this summit have to say about how our conversations, internal and external, play out in the future.

What questions would you like to explore at Enterprise Connect? Drop us a note and let us know -- and don't miss out on the chance to talk over your ideas live and in person with our speakers and each other. Register by end-of-day tomorrow, March 3, using the code ECNL17 to receive $300 off the Early Bird Rate for an Entire Event or Tue-Thu Conference pass, or get a free Expo Plus pass.

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COMMENTS



May 31, 2017

In the days of old, people in suits used to meet at a boardroom table to update each other on their work. Including a remote colleague meant setting a conference phone on the table for in-person pa

April 19, 2017

Now more than ever, enterprise contact centers have a unique opportunity to lead the way towards complete, digital transformation. Moving your contact center to the cloud is a starting point, quick

April 5, 2017

Its no secret that the cloud offers significant benefits to enterprises - including cost reduction, scalability, higher efficiency, and more flexibility. If your phone system and contact center are

May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.