SHARE



ABOUT THE AUTHOR


Andrew Prokop
Andrew Prokop has been heavily involved in the world of communications since the early 1980s. He holds five United States...
Read Full Bio >>
SHARE



Andrew Prokop | November 28, 2016 |

 
   

Taking the Boredom Out of SIP Trunks

Taking the Boredom Out of SIP Trunks If you want me to take notice of your SIP offer, tell me what you do that no one else is doing.

If you want me to take notice of your SIP offer, tell me what you do that no one else is doing.

I think it's an actor's responsibility to change every time. Not only for himself and the people he's working with, but for the audience. If you just go out and deliver the same dish every time... it's meat loaf again... you'd get bored. I'd get bored.
-- Johnny Depp

This will not come as a surprise to anyone who knows me in real life, but I am a restless, impatient person. I get bored easily and have a very hard time sitting around doing nothing. My mind is always off to the next big thing, and even in my quietest moments my brain is awash with thoughts. This may explain why I was never any good at yoga. The teacher would tell the class to focus on our breathing, and I would find myself instead silently trying to solve that day's work problems.

This leads me to a confession: Even though I am considered something of a "SIP guy," I find SIP trunks as boring as yesterday's oatmeal. It's not that I don't find tremendous value in jettisoning those old ISDN and analog trunks. It's just that I am surprised that everyone hasn't already done so.

Let's face it, it's not like SIP trunks are all that new. I have personally been talking about their benefits for well over a decade. Still, I constantly run into enterprises that are only now entering the "consideration phase." While I don't want to come off as elitist, that sounds like someone considering ditching his or her old flip phone for an Android or iOS smartphone. Seriously, that ship has already sailed.

What do I need to make me excited again about SIP trunks? Is it equipment reduction? Is it a compelling ROI story? Is it consolidation and a centralized trunk strategy? No, no, no, and no. To me, talking about these factors is like trying to excite me about a car by telling me it has tires, brakes, and a steering wheel. I want to know what makes that car different from every other car on the market. The same holds true for SIP trunks. If you want me to take notice of your offer, tell me what you do that no one else is doing.

This is precisely why I'm looking forward to joining the good folks at Twilio this Wednesday for the webinar, Extending VoIP: How to Leverage a Cloud Platform & SIP/SIP Trunking APIs. We'll dive into some of the unique aspects of SIP to revive my excitement. Register now, gather your questions, and tune in on November 30 at 11 a.m. PT/ 2 p.m. ET.

So what gets me excited about SIP? There are many areas I look at...

APIs and Web Services

Did you read my recent No Jitter article on Web services, "Priming Your Web Services Knowledge"? Although it may have been a bit on the techy side, I explained a number of concepts that everyone working in communications needs to understand. The future of our industry is going to be cloud and hybrid cloud, and Web services will play a huge part in that.

Web services have started to play a big role in SIP trunking, too. Without going too deep into the weeds, Web services have the potential of empowering enterprises with the ability to control their inbound and outbound trunks in ways that have previously been exclusive to the carrier that delivers them.

One of the first things I look for when I am evaluating a SIP provider is, "What do you programmatically allow me to do with your trunks?" Can I dynamically change routes? Can I provision on the fly? Can I know how much I am paying in real-time? Can I get on-the-spot QoS (Quality of Service) reports?

Security

If security concerns are not keeping you awake at night, then you aren't paying attention. Did you read my two-part article on voice hacking and denial of service -- "Hacking as a Service Part One: The Evolution of the Bad Guy" and "Hacking as a Service Part Two: Help is Here"? Hackers, crooks, terrorists, and all sorts of nasty evildoers are out to get you, and you need to pay attention to an ever-changing landscape of security threats and challenges.

When it comes to exciting me about SIP trunks, I want to know how security is being integrated into the fabric of every leg and component. I know that the moment I expose my network to the outside world, I am putting a target on my back that says, "Here I am. Come and get me." I want a SIP provider to tell me how it supports encryption in order to keep people from listening to my calls. I need to know how it is going to prevent the bad guys from touching my system. And I absolutely need to know when someone may have snuck through my defenses, so I can minimize the damage that might otherwise occur.

Embrace the New World

This will make me sound old (which I am), but I grew up with a party line. I knew what our ring was and when the old woman across the alley was listening in on my calls. In other words, I have been making telephone calls since the Kennedy administration.

However, I am not that guy with the flip phone and clearly understand that voice is no longer king. These days, I use my phone more often to send text messages than dial phone numbers. On top of that, I use a SIP soft client to bypass the cellular network and tap directly into my company's internal communications network.

I look for all this from my SIP provider, too. While voice is still important, it can't be your entire focus. If you aren't embracing other forms of communications, I can guarantee you a great big yawn.

Mischief Managed

Are you like me? Do you find yourself thinking about IoT (Internet of Things) sensors when you are supposed to be concentrating on your downward facing dog? Are you tired of commodity products and itching for the next big thing? Are you still on the fence about SIP trunks because you need more convincing?

If so, you need to attend this week's No Jitter webinar, Extending VoIP: How to Leverage a Cloud Platform & SIP/SIP Trunking APIs. Not only do you get to hear yours truly speak, but as I mentioned, I will be sharing the stage with my friends from Twilio. It's our goal that you learn there is no good reason to be bored by the power and future of SIP trunks. Heck, I'm already excited -- and trust me, getting me excited is not an easy thing to do.

Andrew Prokop writes about all things unified communications on his popular blog, SIP Adventures.

Follow Andrew Prokop on Twitter and LinkedIn!
@ajprokop
Andrew Prokop on LinkedIn





COMMENTS



Enterprise Connect Orlando 2018
March 12-15 | Orlando, FL

Connect with the Entire Enterprise Communications & Collaboration Ecosystem


Stay Up-to-Date: Hear industry visionaries in Keynotes and General Sessions delivering the latest insight on UC, mobility, collaboration and cloud

Grow Your Network: Connect with the largest gathering of enterprise IT and business leaders and influencers

Learn From Industry Leaders: Attend a full range of Conference Sessions, Free Programs and Special Events

Evaluate All Your Options: Engage with 190+ of the leading equipment, software and service providers

Have Fun! Mingle with sponsors, exhibitors, attendees, guest speakers and industry players during evening receptions

Register now with code NOJITTEREB to save $200 Off Advance Rates or get a FREE Expo Pass!

October 18, 2017

Microsofts recent Ignite event had some critically important announcements for enterprise communications. Namely, Microsofts new Team Collaboration offering, Teams, will be its primary communicatio

September 20, 2017

Customer experience can make or break your business. But how do you achieve outstanding customer service when you're dealing with outdated organizational structure, lagging technology, dated proces

August 16, 2017

Contact centers have long been at the leading edge of innovation in communications technology, given their promise of measurable ROI and the continual need to optimize customer interactions and sta

September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
Find out what business considerations are driving the SIP trunking market today, and learn a bit about how satisfied enterprises are with their providers. We talk with John Malone, president of The Ea....
August 16, 2017
World Vision U.S. is finding lots of goodness in RingCentral's cloud communications service, but as Randy Boyd, infrastructure architect at the global humanitarian nonprofit, tells us, he and his team....
August 11, 2017
Alicia Gee, director of unified communications at Sutter Physician Services, oversees the technical team supporting a 1,000-agent contact center running on Genesys PureConnect. She catches us up on th....
August 4, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, has lately been working on integrating enterprise communications into Internet of Things ecosystems. He shares examples and off....
July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
Lantre Barr, founder and CEO of Blacc Spot Media, urges any enterprise that's been on the fence about integrating real-time communications into business workflows to jump off and get started. Tune and....
June 28, 2017
Communications expert Tsahi Levent-Levi, author of the popular BlogGeek.me blog, keeps a running tally and comprehensive overview of communications platform-as-a-service offerings in his "Choosing a W....
June 9, 2017
If you think telecom expense management applies to nothing more than business phone lines, think again. Hyoun Park, founder and principal investigator with technology advisory Amalgam Insights, tells ....
June 2, 2017
Enterprises strategizing on mobility today, including for internal collaboration, don't have the luxury of learning as they go. Tony Rizzo, enterprise mobility specialist with Blue Hill Research, expl....
May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
February 7, 2017
UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
February 1, 2017
Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
January 26, 2017
Andrew Davis, co-founder of Wainhouse Research and chair of the Video track at Enterprise Connect 2017, sorts through the myriad cloud video service options and shares how to tell if your choice is en....
January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.