Ted  Gilvar
Ted Gilvar has been Chief Marketing Officer at Vonage since 2015, and leads all of the company's integrated marketing efforts.Prior...
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Ted Gilvar | January 08, 2018 |


Will FOFB Replace FOMO in 2018?

Will FOFB Replace FOMO in 2018? Why your company should focus on communication innovation this year

Why your company should focus on communication innovation this year

Over the past several years, fear of missing out, or FOMO, has become a thing. While people have always wanted to enjoy themselves and socialize with friends, technology now makes our participation in everything we do a public event. As we're tethered to our smartphones, and social media-enabled, we now share our lives in real time. Not only do we want to maximize our great experiences, but also make sure everyone knows about them. With the pervasive presence of 24/7 social updates, check-ins, and live tweets, technology has altered our social landscape by removing the traditional time and space continuum. Intentionally or not, we are constantly reinforcing FOMO in each other: If you're not at THIS party, event, or concert, you're so missing out.

The Emergence of FOFB
Now that the New Year's ball has dropped, resolutions have been made and we're all back at work from the holidays, a new thing will emerge: I call it FOFB. This is the "fear of falling behind." And like FOMO, this fear is technology-enabled. Digital transformation is fueling disruption and changing the way business is done, forever. Just as the supercomputer in the palm of our hands called a smartphone powered a revolution in social interaction, it's also fundamentally changing how we conduct business.

Digital transformation is enabling new businesses to scale at a record pace, and that's allowing transformation to turn into disruption, and disruption to turn into landscape-altering, competition-crushing success. Think about this one stat: 52% of Fortune 500 companies from the year 2000 are no longer listed today.

Digital transformation isn't a trend; it's the next industrial revolution. At the start of 2017, IDC predicted that $1.2 trillion would be spent on digital transformation in 2017 alone, and that number would scale to $2 trillion by 2020. That's trillion with a T. Need some context? Only 15 countries in the world had a GDP of over $1 trillion in 2017.

When you look deeper at the digital native companies -- those that disrupt industries the fastest -- they all have one thing in common: They're finding new, digital ways to do the same old things, better. Car hailing is crushing the taxi. Online retail is crushing brick and mortar. Short-term home rental is crushing the hotel. We all need to get from A to B, we all need to buy goods, and we all travel for business and pleasure. And now, we all have new ways to do old things better.

Disruption's Best Friend: the Frictionless Experience
Why are these industries being disrupted so quickly? It comes down to one word: frictionless. New business are crushing old ones by removing friction. They're using technology to enable their customers to conduct business and communicate with them easily -- without friction. They're embracing APIs, and embedding them into their digital ecosystems to make communication seamless, no matter the channel.

When your car-hailing driver knows your location via the GPS signal your phone communicates, and you see his tiny car icon turning the corner via the signal the service communicates, and the payment is communicated from your credit card embedded in the app, the friction-filled notion of trying to hail a ride in a taxi becomes utterly obsolete.

Fighting off FOFB
So, companies are spending $1.2 trillion on digital transformation, because they're afraid of falling behind -- and rightly so. But they underappreciate the role of removing friction via contextual and programmable communications. As they make their digital transformation bets, companies should remember that no business transaction happens without two parties successfully connecting via communication. When companies place their bets on infrastructure instead of communication tools, they're buying new rockets and forgetting the rocket fuel.

Now that we're all hard at work and hearing stories of how the holiday season crowned new business success at the expense of old business failure, I promise that FOFB will set in. Nobody wants to fall further behind in an industrial revolution. If you want to change the trajectory of your company, take a lesson from the digital disruptors and make communications a transformational priority. Keep embracing digital transformation, but if you're going to build a rocket, don't forget the fuel. When you have both, there'll be no more falling behind to fear.


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March 7, 2018

Video collaboration is experiencing significant change and innovation-how can your enterprise take advantage? In this webinar, leading industry analyst Ira Weinstein will present detailed analysis

February 21, 2018

Business agility has become the strongest driver for enterprises to begin migrating their communications to the cloud-and its a benefit that enterprises are already realizing. To gain this benefit

February 7, 2018

Enterprises are starting to grasp the critical importance of security and compliance in their team collaboration deployments. And once the risks are mitigated, your enterprise can integrate these n

March 12, 2018
An effective E-911 implementation doesn't just happen; it takes a solid strategy. Tune in for tips from IT expert Irwin Lazar, of Nemertes Research.
March 9, 2018
IT consultant Steve Leaden lays out the whys and how-tos of getting the green light for your convergence strategy.
March 7, 2018
In advance of his speech tech tutorial at EC18, communications analyst Jon Arnold explores what voice means in a post-PBX world.
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February 16, 2018
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February 9, 2018
Melanie Turek, VP of connected work research at Frost & Sullivan, walks us through key components -- and sticking points -- of customer-oriented digital transformation projects.
February 2, 2018
UC consultant Marty Parker has crunched lots of numbers evaluating UC options; tune in for what he's learned and tips for your own analysis.
January 26, 2018
Don't miss out on the fun! Organizer Alan Quayle shares details of his pre-Enterprise Connect hackathon, TADHack-mini '18, showcasing programmable communications.
December 20, 2017
Kevin Kieller, partner with enableUC, provides advice on how to move forward with your Skype for Business and Teams deployments.
December 20, 2017
Zeus Kerravala, principal analyst with ZK Research, shares his perspective on artificial intelligence and the future of team collaboration.
December 20, 2017
Delanda Coleman, Microsoft senior marketing manager, explains the Teams vision and shares use case examples.
November 30, 2017
With a ruling on the FCC's proposed order to dismantle the Open Internet Order expected this month, communications technology attorney Martha Buyer walks us through what's at stake.
October 23, 2017
Wondering which Office 365 collaboration tool to use when? Get quick pointers from CBT Nuggets instructor Simona Millham.
September 22, 2017
In this podcast, we explore the future of work with Robert Brown, AVP of the Cognizant Center for the Future of Work, who helps us answer the question, "What do we do when machines do everything?"
September 8, 2017
Greg Collins, a technology analyst and strategist with Exact Ventures, delivers a status report on 5G implementation plans and tells enterprises why they shouldn't wait to move ahead on potential use ....
August 25, 2017
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August 4, 2017
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July 27, 2017
Industry watcher Elka Popova, a Frost & Sullivan program director, shares her perspective on this acquisition, discussing Mitel's market positioning, why the move makes sense, and more.
July 14, 2017
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June 28, 2017
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June 9, 2017
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June 2, 2017
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May 24, 2017
Mark Winther, head of IDC's global telecom consulting practice, gives us his take on how CPaaS providers evolve beyond the basic building blocks and address maturing enterprise needs.
May 18, 2017
Diane Myers, senior research director at IHS Markit, walks us through her 2017 UC-as-a-service report... and shares what might be to come in 2018.
April 28, 2017
Change isn't easy, but it is necessary. Tune in for advice and perspective from Zeus Kerravala, co-author of a "Digital Transformation for Dummies" special edition.
April 20, 2017
Robin Gareiss, president of Nemertes Research, shares insight gleaned from the firm's 12th annual UCC Total Cost of Operations study.
March 23, 2017
Tim Banting, of Current Analysis, gives us a peek into what the next three years will bring in advance of his Enterprise Connect session exploring the question: Will there be a new model for enterpris....
March 15, 2017
Andrew Prokop, communications evangelist with Arrow Systems Integration, discusses the evolving role of the all-important session border controller.
March 9, 2017
Organizer Alan Quayle gives us the lowdown on programmable communications and all you need to know about participating in this pre-Enterprise Connect hackathon.
March 3, 2017
From protecting against new vulnerabilities to keeping security assessments up to date, security consultant Mark Collier shares tips on how best to protect your UC systems.
February 24, 2017
UC analyst Blair Pleasant sorts through the myriad cloud architectural models underlying UCaaS and CCaaS offerings, and explains why knowing the differences matter.
February 17, 2017
From the most basics of basics to the hidden gotchas, UC consultant Melissa Swartz helps demystify the complex world of SIP trunking.
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UC&C consultant Kevin Kieller, a partner at enableUC, shares pointers for making the right architectural choices for your Skype for Business deployment.
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Elka Popova, a Frost & Sullivan program director, shares a status report on the UCaaS market today and offers her perspective on what large enterprises need before committing to UC in the cloud.
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January 23, 2017
Sheila McGee-Smith, Contact Center/Customer Experience track chair for Enterprise Connect 2017, tells us what we need to know about the role cloud software is playing in contact centers today.